The Integrated Marketing Manager turns big brand ambition into cohesive, cross-channel execution. This role connects strategy, creativity, and performance - ensuring the Trex story shows up consistently across every touchpoint, from digital to retail to trade. You'll lead integrated campaigns that strengthen brand equity, inspire homeowners and pros, and drive growth across the full Trex ecosystem of decking, railing, lighting, and outdoor living solutions.

RESPONSIBILITIES

• Put safety first - Always!
• Lead and foster our "people first" culture.
• Develop and execute annual and campaign-based integrated marketing plans that bring the Trex brand and product portfolio to life across paid, owned, and earned channels.
• Partner with creative, media, digital, PR, trade, and sales teams to ensure a unified brand presence and seamless consumer journey.
• Lead cross-functional collaboration between brand, product, and channel marketing to align storytelling, launch timing, and go-to-market strategy.
• Manage agency relationships and internal partners to deliver best-in-class campaigns - on time, on brand, and on budget.
• Translate consumer insights and category trends into actionable creative briefs and measurable campaign plans.
• Oversee campaign performance analysis, driving optimization across digital, retail, and partner channels.
• Champion brand consistency, ensuring Trex's tone, visuals, and promise of "outdoor living perfected" are reflected in every touchpoint.
• Support the evolution of marketing technology, content strategy, and CRM to deepen consumer engagement and loyalty.
• Monitor the competitive landscape and identify opportunities to differentiate Trex through innovation and experience.
• Present campaign results and insights to senior leadership and cross-functional partners.
• Other duties as assigned.

JOB LOCATION

Winchester, Virginia, United States

POSITION TYPE

Full-Time/Regular

EXPERIENCE

We are looking for leaders with a Bachelor's degree in Marketing, Business, Communications, or related field and 5 - 8+ years of experience in brand or integrated marketing within consumer goods or related industries.

• Required Skills & Qualifications:
  • Proven track record of leading multi-channel campaigns from strategy through execution
  • Strong project management and organizational skills
  • Comfortable managing multiple priorities and deadlines in a fast-paced environment.
  • Passion for brand building and a hands-on, collaborative approach to execution.
  • Analytical mindset with experience interpreting data to guide creative and strategic decisions.
• Preferred Skills & Qualifications
  • MBA or advanced degree
  • Deep understanding of digital media, shopper marketing, CRM, and brand storytelling.
  • Collaborator who can influence across teams and functions.
  • Deals with Ambiguity - flexible mindset and isn't upset when things are up in the air
  • Makes good decisions based upon mixture of analysis, experience, and gut

SALARY

Base Salary Range: $85,000 - $110,000 annually

The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an annual/sales bonus, in addition to the base salary.

At Trex, individual base salaries are determined based on various factors, including relevant skills, qualifications, experience, and geographic location. We are committed to maintaining pay equity and consider the internal equity of our existing team members when finalizing compensation offers. In addition to competitive pay, Trex offers a comprehensive benefits package, which is detailed below.

BENEFITS & PERKS

We believe that real effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck:

• Time Off: We'll give you paid holidays and paid vacation.
• Health, Dental, and Vision Insurance: Choose from a variety of options. We'll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.
• 401(k) With Company Match: Save for your retirement and we'll match it dollar for dollar.
• Tuition Reimbursement: We're all about lifting each other to the next level. When you're ready to get the degree, we'll pick up part of the tab.
• Training and Education: We offer dozens of options to boost your performance - both online and on-site nearby.
• Stock Purchase Program: Invest in Trex at a discounted price.
• Employee Discount Program: When you make the World's No. 1 Decking Brand, you'll probably want to enjoy the finished product yourself. We'll give you a discount.