Job DescriptionThis role will be responsible for driving demand and delivering top line growth. The candidate will be responsible for the development and execution of integrated, multi-step marketing programs supporting revenue and brand goals. They will lead cross-functional teams to drive collaboration with sales, customer success managers and key stakeholders. The ideal candidate brings experience with outbound marketing, particularly demand generation in a B2B, for fundraising software or software that serves nonprofits and associations.
Reporting to the Manager, Integrated Marketing, the Integrated Marketing Manager will create and execute effective and results-oriented integrated marketing campaigns, such as email, webinars and events to build pipeline and grow the company's business. The ideal candidate will thrive on incorporating data-driven analytics to refine and hone execution.
DUTIES & RESPONSIBILITIES:
- Develop and execute measurable demand creation programs that drive revenue through direct sales team
- Manage business-to-business multi-channel marketing programs, including email campaigns, drip email nurture series, and content
- Collaborate with Product and Content Marketing and sales leaders to develop campaigns to build pipeline in core markets
- Work closely with content and design teams to create landing pages for campaign CTAs
- Work closely with Marketing Operations on mapping marketing database segmentation to personas
- Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them
- Ensure all Hubspot programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking
- Analyze tactical campaign performance for continuous improvement
- Facilitate a marketing program retrospective following completion of each marketing program
- Implement A/B tests to optimize effectiveness of subject lines, headers, images, copy, and calls-to-action
- Become an expert on the company's lead funnel
- Other job duties as assigned by the manager
- 3 to 5 years of experience in B2B marketing programs
- Experience with CRM (Salesforce.com) and marketing automation (Hubspot) systems
- Experience with creating compelling messages that drive interest and conversions
- Ability to understand how strategic objectives translate into market-specific programs
- Demonstrated ability to implement with extreme attention to detail
- Desired management/leadership skills:
- Ability to define and manage projects involving multiple stakeholders
- Strong project management skills for managing schedules and deadlines (experience in project management software like Asana is a plus)
- Desired marketing skills:
- Familiarity with principles of B2B marketing
- Audience development experience a plus
- Legally eligible to work in the country in which the position is located
CHARACTERISTICS- Proactive self-starter, intrinsically motivated
- Intelligent, with strong critical thinking skills
- Ability to think strategically, paired with high attention to detail in execution
- Positive, can-do attitude
- Ability to prioritize multiple projects simultaneously, naturally high RPM
- Strong interpersonal skills a must; values influencing & building relationships
- Collaborative team player, yet also comfortable working independently
EDUCATION, CERTIFICATES, LICENSES, & REGISTRATIONSBachelor's degree required with emphasis on marketing, business or communications preferred.
