Google

Integrated Marketing Manager, Health and Home Marketing

Google$141K — $205K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 6 years in consumer marketing, PR, or content development for brand campaigns.
  • Experience managing multi-channel marketing campaigns and collaborating across teams.
  • Proven experience with agency relationship management.
  • Demonstrated ability to manage cross-functional projects.

Responsibilities

  • Oversee strategy and execution of global brand campaigns from concept to measurement.
  • Work with partners in EMEA and APAC to develop impactful marketing assets.
  • Assist in creating a global media strategy and support US media execution efforts.
  • Integrate influencers and creators into marketing campaigns for sustained impact.
  • Collaborate effectively with internal and external teams for go-to-market initiatives.

Benefits

  • Access to a variety of work locations including Mountain View, Los Angeles, Seattle, San Francisco, or Portland.
  • Generous bonus target and equity options up to 15%.
  • Comprehensive health, wellness, and retirement benefits available.
Full Job Description
This role may also be located in our Playa Vista, CA campus.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; Los Angeles, CA, USA; Seattle, WA, USA; San Francisco, CA, USA; Portland, OR, USA.

Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in consumer marketing, communications, public relations (PR), or content development supporting brand campaigns, influencer marketing, or content partnerships.
  • Experience with multi-channel marketing campaigns, program managing timelines and collaborating cross-functionally.
  • Experience managing agency relationships.
  • Experience managing cross-functional or cross-team projects.

Preferred qualifications:
  • Experience leading campaign and media plan development from brief to production and post-campaign analysis combined with experience utilizing market research and performance metrics to optimize campaign execution.
  • Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
  • Consumer tech experience preferred with strong understanding of product positioning.
  • Familiarity with global, regional, and local dynamics.
  • Demonstrated creative sensibility and passion for emerging technology trends.
  • Excellent written communication and organizational skills and the ability to operate a fluid environment with minimal assistance.


About the job

Our Health and Home team is a group of dedicated entrepreneurs who build brands that people love and trust, helping our users live healthier, longer lives while creating smart homes that proactively take care of the people inside them and the world around them. Our day-to-day work brings Google's AI leadership directly into consumers' daily routines through helpful, "quiet" technology that simplifies complex data and seamlessly runs in the background.

As a Health and Home Integrated Marketing Manager, you will serve as a key manager on the development of integrated brand campaigns that build brand and generate consideration for our products, acting as a collaborative partner for our paid media execution. You will connect creative concepts with technical execution, ensuring our campaign development moves smoothly from concepting through launch while monitoring performance, budgets, and retail partnerships.

You take initiative and operate in a fluid, rapidly changing environment. You have an attention to detail and creative nuances. You are a skilled multitasker, able to manage a large workload efficiently while identifying opportunities to scale and streamline internal processes. You are resourceful and adept at working across teams to get things done.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) 15% bonus target equity benefits

Learn more about benefits at Google .

Responsibilities
  • Manage the end-to-end strategy and execution of global brand campaigns including asset development, agency management, budget oversight and measurement.
  • Collaborate with partners in EMEA and APAC on campaign development.
  • Support development of a global media strategy and collaborate on US-based media execution.
  • Lead the integration of influencers and creators into campaign moments and sustain marketing.
  • Collaborate cross functionally with internal and external partners to facilitate the rollout of GTM initiatives.

About Google

Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company has grown tremendously since then and has become one of the most valuable companies in the world. Google's mission is to organize the world's information and make it universally accessible and useful.
Learn more about Google
Size
156,500 employees
Market Cap
$1,115.4 billion
Industry
Net Income
$40.2 billion
Founded
1998
5 Year Trend
+23.3%
Revenue
$182.5 billion
NASDAQ

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