NRG Energy

Integrated Marketing Campaign Manager

NRG Energy • $80K — $110K *
Houston, TX 77084In-Person
Energy & Utilities
5 - 7 years of experience
3 weeks ago
Job Overview by Ladders

Qualifications

  • 7+ years' experience in marketing, campaign management, project management, brand management, or related fields.
  • Bachelor's degree in marketing, communications, business, or related field required.
  • Experience with customer lifecycle strategies including onboarding, renewals, retention, and churn prevention programs.
  • Strong project management skills with the ability to manage multiple campaigns and deadlines without sacrificing quality.
  • Proven track record of building and launching end-to-end omnichannel campaigns, including audience segmentation and performance measurement.

Responsibilities

  • Own the build, QA, and launch of omnichannel lifecycle campaigns across various sequences.
  • Translate campaign briefs into fully configured customer journeys and campaigns.
  • Develop and manage campaign timelines and ensure on-time execution across workstreams.
  • Coordinate review processes ensuring all campaign assets are accurate and brand-compliant.
  • Drive seamless integration across email, SMS, in-app, and direct mail channels.
  • Build and manage trigger-based campaign sequences reflecting the customer's lifecycle.
  • Monitor campaign performance metrics and provide actionable insights for optimization.

Benefits

  • Opportunity to work with a diverse portfolio of energy brands.
  • Collaborative environment engaging with multiple cross-functional teams.
  • Hands-on role with direct impact on customer engagement and retention.
  • Access to performance metrics for continuous improvement.
  • Possibility to manage crisis communications and make real-time marketing decisions.
Full Job Description
Job Summary:

The Integrated Campaign Manager is a hands-on campaign execution manager within NRG's Lifecycle Communications team. This individual is the operational engine behind integrated, omnichannel lifecycle campaigns, translating strategy into fully built, audience-targeted, and analytically measured campaigns across email, SMS, in-app, and direct mail channels. Working across NRG's portfolio of energy brands (Reliant, Direct Energy, Green Mountain Energy, and others), the Integrated Campaign Manager collaborates closely with Go-To-Market, CX, and product teams, and brings together data, creative, and technology to drive customer engagement, retention, and lifetime value.

Essential Duties/Responsibilities:

Campaign Planning & End-to-End Execution

  • Own the build, QA, and launch of omnichannel lifecycle campaigns including onboarding, renewal, retention, move/transfer, and crisis communications sequences.

  • Translate campaign briefs and strategic frameworks into fully configured journeys and campaigns.

  • Develop and manage campaign timelines and delivery schedules, ensuring on-time execution across all active workstreams.

  • Coordinate creative, copy, and legal review of workflows, ensuring all campaign assets are accurate, brand-compliant, and ready for deployment.


Cross-Channel Integration & Journey Orchestration

  • Drive seamless integration of email, SMS, in-app, direct mail, and outbound channels within unified customer journeys, ensuring a cohesive experience across every touchpoint.

  • Build and manage multi-step, trigger-based campaign sequences that reflect the customer's lifecycle, from onboarding through renewal and churn prevention.

  • Partner with the Lifecycle team, Retention team and channel owners to identify the optimal channel mix for each campaign objective for maximum impact.

  • Support crisis communications execution (severe weather, outages) with rapid campaign builds and real-time deployment within established marketing workflows.


Campaign Analysis, Testing & Optimization

  • Monitor campaign performance across key metrics (open rate, click rate, conversion, churn impact, revenue influence) and deliver regular reporting with actionable insights.

  • Design and execute creative tests to continuously improve campaign effectiveness and inform future planning cycles.

  • Partner with analytics and data teams to validate audience lists, track behavioral signals, and ensure measurement frameworks are in place before launching.


Cross-Functional Collaboration

  • Collaborate with Go-To-Market, Customer Experience, Legal, and Product teams to align campaign messaging, offers, and timing with broader business objectives.

  • Coordinate with creative and content partners to ensure assets are delivered on brief and on schedule.

  • Maintain clear project documentation, campaign logs, and status updates to keep stakeholders aligned across multiple concurrent workstreams.


Qualifications:

  • 7+ years' experience in marketing, campaign management, project management, brand management or related field.

  • Bachelor's degree in marketing, Communications, Business, or related field required.

  • Experience with customer lifecycle strategies including onboarding, renewals, retention, and churn prevention programs.

  • Strong project management skills with the ability to juggle multiple campaigns and deadlines simultaneously without losing quality or accuracy

  • Proven track record of building and launching end-to-end omnichannel campaigns, including audience segmentation, trigger logic, and performance measurement.


Preferred:

  • Experience in Adobe Workfront

  • Energy industry or consumer products experience is preferred but not required

  • Experience in crisis or issue management strongly preferred

  • Highly collaborative and comfortable working across teams and building relationships with stakeholders at multiple levels.

  • Exceptional attention to detail in campaign configuration, QA, and content review.

  • Strong written and verbal communication skills; able to clearly articulate campaign plans and performance outcomes to cross-functional partners.

  • Self-starter with the ability to operate independently, manage ambiguity, and drive work forward with minimal direction.

About NRG Energy

NRG is at the forefront of changing how people think about and use energy. Whether as the largest solar power developer in the country or by giving customers the latest tools to better manage their energy use, NRG is a pioneer in developing smarter energy choices. Our diverse power generating facilities have a capacity of about 52,000 megawatts, capable of supporting almost 42 million homes. Our retail electricity providers — Reliant and Energy Plus — and thermal energy division serve nearly 3 million residential, business, commercial and industrial customers. A Fortune 250 company, NRG supports clean energy resources and technologies critical to our transition to a sustainable, low carbon society. We built the nation's first privately-funded electric vehicle charging infrastructure and continue to create new, clean energy solutions for our customers. In addition to our environmental efforts, we actively contribute to the local communities where NRG employees live and work. Since 2004, our Global Giving program has provided millions of dollars to organizations and charities that have a direct impact on the lives of the people in our communities, including food banks and those that foster self-sufficiency, improve housing and provide supplemental education to people in need. NRG has also organized special responses for victims of extreme catastrophe, such as the Haitian earthquake and the Japanese tsunami in 2010. Employee donations were tripled to maximize the contributions. NRG has won numerous awards for industry leadership and many of its nationwide econrg initiatives, which are targeted toward meeting the challenges of climate change, clean air and natural resources protection.

NRG Energy Careers

Join the vibrant team at NRG Energy, a leader in the power and energy sector, and contribute to a sustainable future while advancing your career. At NRG Energy, we are committed to innovation, leadership, and diversity, ensuring a dynamic workplace where growth and opportunity are at the forefront.

Work You’ll Do

At NRG Energy, you’ll engage in meaningful work that powers communities and fosters environmental stewardship. Our team of professionals is dedicated to leading the energy sector through cutting-edge innovation and sustainable practices. By joining us, you help shape the future of energy, leveraging your skills to make a significant impact.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, NRG Energy offers a range of job opportunities and internships that will harness your potential and polish your skills. Our positions span from technical roles in energy management to leadership tracks in corporate functions. Each role is crucial in driving our mission of a sustainable energy future.

Career Development and Benefits

NRG Energy is deeply invested in the professional growth of its employees. We offer robust career development programs, including leadership training, professional networking opportunities, and diversity training. Our benefits package is designed to support the well-being and financial security of our team members and their families, promoting a healthy work-life balance.

Culture of Innovation and Diversity

Our company culture celebrates diversity, encourages innovation, and fosters a collaborative environment. At NRG Energy, you’ll work alongside a diverse team of experts, each bringing unique perspectives that drive our success. We believe that inclusive teamwork and innovative thinking are the keys to our continued growth and leadership in the energy sector.

Join Our Team

Embark on a rewarding career path at NRG Energy by exploring our current hiring opportunities. Tailor your job search to match your career aspirations and skills. Prepare your resume, ace the interview, and join a team that’s committed to making a difference.

Stay Connected

Keep up to date with the latest from NRG Energy: - **Career Insights**: Gain industry-leading insights and read about the latest trends in the energy sector on our careers blog. - **Job Alert Emails**: Customize your subscription to receive job alerts and insider tips that align with your career preferences. At NRG Energy, your career is more than a job—it’s a journey of growth, learning, and leadership. Join us in powering the world’s energy future while building a promising career for yourself. Explore opportunities, embrace our culture, and be part of our mission to lead the energy transition.

Search NRG Energy Jobs

Discover the exciting and rewarding opportunities waiting for you at NRG Energy. Your future starts here!
Learn more about NRG Energy
Size
6,635 employees
Market Cap
$7.4 billion
Industry
Energy & Utilities
Net Income
$510 million
Founded
1989
5 Year Trend
+24.8%
Revenue
$9 billion
NASDAQ
NRG
* Ladders Estimates

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