What you'll doIn this role you'll quarterback the integrated campaign strategies, plans, and playbooks focused on startups and AI companies. You'll champion the needs of these audiences, holding deep market and audience insight and direct business accountability. You'll lead a large, global, cross-functional workstream to build campaign strategies and content, then work with regional teams to craft local strategies and to deliver activations through integrated channels. You'll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you'll be accountable for acquisition, engagement, and pipeline growth.
The ideal candidate - Holds expert-level knowledge of the startup and AI company landscape
- Has proven expertise crafting and delivering global, audience-focused campaign strategies
- Excels in leading and driving large, complex, global campaigns or programs
- Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs
- Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders
- "Sees around corners"; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance
- Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies
- Is agile, iterative, AI-fluent, and comfortable with ambiguity and high growth environments
Responsibilities- Own the overall campaign strategy and plan for startups and AI companies, and drive the global, cross-functional workstream for activation and impact
- Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.
- Work with regional marketing to ensure local relevance and advise on campaign delivery
- Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
- Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
- Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
- Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
- Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.
Who you areWe're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements- 8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with demonstrated increase in scope
- Expert-level knowledge of the startup and AI landscape
- Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
- Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
- Exceptional presentation, writing, and communication skills, especially to executive stakeholders
- Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
- Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions
Preferred qualifications- Experience at a highly dynamic, fast-growing growth tech company
- Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions
- Integrated campaigns experience focused on select audiences: enterprise and industries (retail, media/entertainment/gaming, financial services, insurance, travel/hospitality/leisure), SMB/mid-market, SaaS platforms, startups
- Product campaigns experience focused on payments, fraud, financial services, and/or embedded finance
