The Pokémon Company International

Influencer Marketing Manager

The Pokémon Company International • $96K — $172K *
Bellevue, WA 98006In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of relevant professional experience in influencer marketing or equivalent expertise.
  • Strong ability to plan and execute strategies on a global scale with consistency across varied markets.
  • Proven experience in managing relationships with influencers and integrating influencer programs into broader marketing plans.
  • Demonstrated success in executing campaigns for consumer products, video games, or entertainment properties on both domestic and international levels.
  • Familiarity with agency collaboration and product launch management.
  • Strong project management and creative execution skills.
  • Established contacts within video game and lifestyle entertainment industry influencers are advantageous.

Responsibilities

  • Collaborate with Product and Marketing teams on influencer strategies for Go to Market plans.
  • Develop and implement comprehensive influencer marketing campaigns focusing on the Pokémon brand and its products.
  • Serve as a liaison between internal teams and external partners to uphold influencer marketing best practices.
  • Maintain documentation and a master roster of influencers affiliated with the Pokémon brand.
  • Regularly evaluate existing influencer partnerships and source new talent for various collaborations.
  • Lead the execution of engagement programs with influencers and content creators.
  • Build and nurture relationships with the Pokémon creator community and relevant gaming influencers.

Benefits

  • 100% employer-paid healthcare premiums for employees.
  • Generous paid family leave policy.
  • Employer-paid life insurance and income protection insurance.
  • 401k with employer matching for US employees.
  • Pension contributions for employees in UK/IRE/MX.
  • Fitness reimbursement program.
  • Commuter benefits offered to employees.
  • Opportunities for professional development through LinkedIn Learning.
  • Comprehensive relocation package available for certain roles.
  • Flexible hybrid work environment.
Full Job Description
Get to Know the Role
  • Job Title: Influencer Marketing Manager
  • Job Summary: The Pokémon Company International is developing a strong foundation for its influencer marketing function, housed within the Brand Communications team, and is looking to scale its efforts within the space. This role is responsible for supporting influencer/creator campaigns, strategies, relationships, and tactical execution for earned and paid campaigns across the Pokémon brand's portfolio of consumer products, entertainment, competitive events, select video games, and mobile applications. The position will directly support and report to the Manager, Influencer Marketing.
  • FLSA Classification (US Only): Exempt
  • People Manager: No


What You'll Do
  • In this individual contributor role, work closely and collaborate with Product and Marketing teams to integrate influencers/influencer programs into their Go to Market plans and tactical executions.
  • Develop and implement influencer marketing campaigns, strategies, and best practices on behalf of Pokémon consumer products with an emphasis on the Pokémon Trading Card Game, select video games and mobile applications, competitive events and other related products/programs.
  • Liaise with internal business groups and their external partners on Pokémon Influencer Marketing best practices, integration, and guidelines.
  • Work with internal and external agency partners to build out and maintain materials, documentation, and master roster of influencers to work with the Pokémon brand.
  • Maintain internal database of influencer/creator partners.
  • Regularly review existing creator partners for brand appropriateness, source and engage new influencer talent with which to collaborate in a variety of verticals.
  • Lead the tactical execution of influencer/creator engagement programs.
  • Develop and maintain existing and new relationships with the Pokémon creator community, broader gaming and lifestyle-gaming influencers, as well as creator management teams.
  • Review and elevate influencer marketing plans and outreach strategies with business partners to support their goals while raising the profile of the Pokémon brand and upholding its influencer marketing guardrails.
  • Manage and engage influencer talent at competitive play and other brand events.

What You'll Bring

  • Five (5) to Seven (7) years of relevant professional experience or a demonstrated equivalent level of expertise from agency or in-house corporation.
  • Demonstrable ability to plan and execute strategically on a regional and global scale, work effectively with international stakeholders and ensure brand consistency across divisions, time zones and territories.
  • Dedicated experience and expertise in working with influencers, managing relationships and executing singular influencer-focused programs as well as integrating influencer tactics into broader marketing plans for consumer products, video games, and/or entertainment properties.
  • Proven track record of executing programs domestically and internationally.
  • Experience working with agency partners.
  • Experience and success in product launch management.
  • Experience collaborating closely with internal stakeholder teams such as Public Relations, Product Marketing, Licensing, Social Media, Livestreaming, etc.
  • Strong project management, creative concept, and planning execution skills.
  • Established influencer management contacts in the video game, lifestyle, and family entertainment industry are a plus.
  • Experience working with celebrity partners or engaging celebrities is a plus.
  • Experience developing data-backed campaigns and program reports inclusive of insights and analysis with the ability to integrate into platform dashboards where feasible.
  • Experience working for or with Japanese companies/brands is a plus.
  • Proficiency in Microsoft Office Suite.
  • Experience with influencer platforms, particularly Creator IQ is a plus.


Base Salary Range: For this role, new hires generally start between $96,000.00 - $127,000.00 per year. The full range is $96,000.00 - $172,000.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate's qualifications and professional experience uniquely.

#LI-PS #LI-Hybrid

How you'll be successful
  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
  • Building Relationships: Develops and strengthens relationships, adopting a "team first" mentality and working collaboratively to solve problems and meet shared goals.
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.


What to expect
  • An innovative culture driven by impact, delivering meaningful outcomes.
  • Company events that celebrate the spirit of Pokémon.
  • Competitive cash-based compensation programs.
  • 100% employer-paid healthcare premiums for you.
  • Generous paid family leave.
  • Employer-paid life insurance.
  • Employer-paid long and short-term income protection insurance.
  • US Employees: 401k Employer Matching.
  • UK/IRE/MX Employees: Pension Employer Contributions.
  • Fitness reimbursement.
  • Commuter benefit.
  • LinkedIn learning.
  • Comprehensive relocation package for certain roles.
  • Hybrid work environment.


The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

About The Pokémon Company International

The Pokémon Company is a Japanese company responsible for brand management, production, publishing, marketing, and licensing of the Pokémon franchise, which consists of video game software, a trading card game, anime television series, films, manga, home entertainment products, merchandise, and other ventures. It was established through a joint investment by the three companies holding the copyright of Pokémon: Nintendo, Game Freak, and Creatures. It began operating in 1998 and adopted the moniker Pokémon Ltd. in October 2000. The company is headquartered in the Roppongi Hills Mori Tower in Roppongi, Minato, Tokyo. The company has separate subsidiaries that handle operations in different parts of the world, with the Pokémon Company International supporting the territories outside Asia and being responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website on the territories outside Asia. The Pokémon Company also handles publishing of all Pokémon video games since 2001 alongside Nintendo. The Pokémon Company is mostly responsible for marketing and funding, while Nintendo handles distribution of the titles in Japan and outside it. Both companies work together in localization, production, QA, and other aspects. The company is solely responsible for publishing and licensing mobile Pokémon titles, unlike console titles where it has help from Nintendo.
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* Ladders Estimates

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