Influencer Marketing Manager

Leveraged Media

$100K — $110K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of experience in marketing, media buying, talent management, or growth-focused brand work
  • Deep fluency in performance metrics such as ROAS, CAC, LTV, CPM, CPC, and engagement rate
  • Strong negotiation skills with experience in client communication
  • Ability to navigate complex, fast-paced decision-making environments

Responsibilities

  • Act as strategic lead for top-tier brand accounts, setting the roadmap and managing campaign architecture
  • Build and manage creator partnerships, including identifying top performers and cultivating exclusive deals
  • Own the media planning process, crafting data-driven deliverables that exceed client performance targets
  • Lead client communication, facilitating meetings and aligning stakeholders
  • Stay updated on creator culture and viral trends, predicting what’s working before it becomes mainstream

Benefits

  • Unlimited PTO
  • Daily free lunch
  • Quarterly bonus structure
  • Comprehensive benefit coverage
Full Job Description
What You'll Own

As Influencer Marketing Manager, you'll lead strategy and execution for high-impact influencer programs. Reporting to the CEO, you'll be accountable for driving measurable growth through standout creator partnerships, owning the full lifecycle of an account from sourcing and onboarding, to execution and measurement. In this role, you will...
  • Act as strategic lead for top-tier brand accounts: set roadmap, manage campaign architecture, and interpret results.
  • Build & manage creator partnerships: identify top performers, cultivate long-term and exclusive deals, and spot emerging talent early
  • Own the media planning process: craft data-driven deliverables that exceed our clients performance targets
  • Lead client communication: running meetings, aligning stakeholders, and owning account knowledge front to back
  • Stay plugged in to creator culture and viral trends: you're the go-to for knowing what's working before it goes mainstream

Who You Are
  • You love YouTube. You are passionate and knowledgeable about creators and the entertainment space. You are aware of viral internet moments as they happen.
  • You are proactive & autonomous. When you run into a problem, you find a solution. You think outside the box and go the extra mile to get things done.
  • You're a strategic thinker who navigates complex client and talent conversations with ease, always considering second- and third-order effects before making a call.

What You Bring
  • 4+ years of experience in marketing, media buying, talent management, or growth-focused brand work
  • Deep fluency in performance metrics (ROAS, CAC, LTV, CPM, CPC, engagement rate) and how to act on them
  • Strong negotiation and client communication skills; able to navigate complex, fast-paced decision-making

Additional Role Details:
  • This is a hybrid role located in New York City including three days on-site in our Dumbo office .
  • This role reports to the CEO

Compensation & Benefits:
  • Total OTE: $120,000-$140,000
    • Base Salary Range: $100,00-$110,000 per year
    • On-Target Bonus: $20,000-$30,000 per year
  • Unlimited PTO
  • Daily free lunch
  • Quarterly bonus structure
  • Comprehensive benefit coverage

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