Influencer Marketing ManagerDirect Agents is looking for a strategic, detail-oriented Influencer Marketing Manager to lead influencer and UGC programs across a portfolio of client accounts. This role sits at the intersection of creative strategy and campaign execution-sourcing and managing talent, driving content quality, and collaborating cross-functionally to deliver measurable results. If you're plugged into culture, fluent in the creator economy, and thrive in a fast-paced agency environment, we want to hear from you. This is a full-time, in-office role based in our NYC headquarters.
Compensation$75,000 - $95,000 base salary depending on experience, with annual compensation reviews based on performance. Potential semi-annual bonus based on company and individual performance.
Key ResponsibilitiesInfluencer & Creator Strategy
- Source and vet influencers using keywords, competitor insights, and trend analysis; evaluate alignment with campaign objectives through audience authenticity platforms
- Lead influencer and UGC partnerships end-to-end-from outreach and negotiation to brief development and content approval
- Ideate and collaborate with creators to produce authentic content that resonates with target audiences
- Stay current on platform trends, emerging creators, and top-performing formats across Instagram, TikTok, and YouTube
Campaign Execution & Operations
- Manage campaign timelines, deliverables, and revision cycles across multiple clients simultaneously
- Organize and track content submissions, client approvals, and QA on live posts for accuracy and brand alignment
- Maintain project tracking in ClickUp (or equivalent), proactively flagging risks before they impact delivery
- Collaborate with the paid media team to adapt influencer assets for performance across platforms
Reporting & Insights
- Pull and analyze influencer post performance metrics; synthesize findings into client-ready decks
- Compile reports showcasing industry insights, influencer performance, and forward-looking opportunities
- Partner with internal teams to optimize future campaigns based on data and learnings
Cross-Functional Collaboration
- Work closely with creative, design, paid media, and account teams to ensure seamless execution
- Assist with copywriting and content review to ensure messaging is on-brand and aligned with campaign goals
- Support preparation of client presentations and performance reviews
What We're Looking For- 2-4 years of experience in influencer marketing, social media, or integrated campaign management-agency experience preferred
- Strong understanding of Instagram, TikTok, and YouTube; fluent in influencer and UGC content strategies
- Ability to analyze performance data and translate findings into actionable recommendations
- Exceptional organizational and communication skills with strong attention to detail
- Experience with influencer platforms (HypeAuditor, or similar) is a plus
- Familiarity with project management tools (ClickUp, Asana, etc.) and Google Workspace
- Basic design skills or familiarity with Adobe Creative Suite is a plus
- Active user of AI tools (Claude, ChatGPT, Perplexity, etc.) with hands-on experience applying them to real work-from research and analysis to ideation and storytelling
Benefits- Regular performance reviews with quarterly growth path check-ins
- Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
- 15-24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
- New MacBook Pro and access to cutting-edge AI tools across the agency
- Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron-with commuter benefits and Citibike membership
- Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition
Location: This role is based in our NYC headquarters. You must reside or be willing to relocate within commuting distance.
