Industry Events Lead

Lovable

$90K — $130K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in B2B industry events, field marketing, or experiential formats with a result-driven track record
  • Proficient in managing substantial event budgets, vendor relationships, and sponsorship processes
  • Background in executive programs and high-touch field activations with rigorous measurement of event outcomes
  • Highly organized and able to handle complex, ambiguous situations, from strategy development to on-site problem solving
  • Exceptional communicator skilled at aligning senior stakeholders and managing cross-functional accountability
  • Self-motivated and energetic, thriving in high-pressure event seasons
  • Genuinely passionate about Lovable and capable of representing the company effectively at events
  • Demonstrated experience using AI tools in event planning and execution processes

Responsibilities

  • Evaluate and prioritize industry events for Lovable's participation and sponsorship
  • Manage the complete lifecycle of event sponsorships from evaluation to execution
  • Establish the appropriate level of presence for events—booth, speaking, or co-branded activations
  • Coordinate executive meeting programs, including logistical arrangements with EAs and Chiefs of Staff
  • Serve as the primary liaison across multiple teams to ensure cohesive event logistics
  • Oversee the B2B event budget and implement ROI measurement frameworks with lead tracking
  • Collaborate with Creative & Brand to create event collateral that aligns with brand standards
  • Drive pre-event promotion and boost attendance in coordination with Growth and Demand Gen teams

Benefits

  • Opportunity to shape Lovable's global B2B event strategy
  • Be a key player in how B2B audiences experience the brand
  • Collaborate with cross-functional teams including Product Marketing and Partnerships
  • Work in a dynamic, fast-paced environment with a focus on AI innovation
  • Be part of an industry-leading company committed to elevating AI in business practices
Full Job Description
Please note: this role is based in Boston or San Francisco. It is not eligible for remote work.

TL;DR: We're hiring a senior Industry Events Lead to own Lovable's global B2B event strategy from end to end - determining where we show up, how we show up, and whether it drives meaningful pipeline and brand impact. This is a strategic and executional role that will directly shape how the world's most important B2B audiences experience Lovable.

What We're Looking For
  • 8+ years in industry events, field marketing, or experiential event formats in a B2B environment, with a proven track record of driving outcomes, not just managing logistics
  • Experience owning significant event budgets, vendor relationships, and sponsorship lifecycles from evaluation through execution
  • Strong background in executive programs, high-touch field activations, and measuring event-sourced and event-influenced pipeline with rigor
  • Exceptionally organized with a high tolerance for complexity and ambiguity; equally comfortable setting annual strategy and solving problems on-site the day of
  • A strong communicator who can align senior stakeholders, hold cross-functional partners accountable, and operate with low ego across teams
  • Self-directed, proactive, and high-energy - you don't wait to be told what the next thing is, and you bring your best when event seasons get intense
  • Genuinely excited about Lovable and what it can do - being a credible, enthusiastic face of the product at events is a core part of this role

AI Fluency - this one isn't optional
We expect this person to have a genuine, demonstrated relationship with AI tools. You should be able to walk into an interview and tell us specifically how AI has changed the way you work: how you plan, how you research, how you create, how you move faster. We're an AI-native company building for people who want to build with AI, and we hire people who embody that.

What You'll Do
  • Evaluate, prioritize, and make the call on which conferences, summits, and industry gatherings Lovable attends, sponsors, or activates
  • Own the full lifecycle of event sponsorships: evaluation, negotiation, contracting, and execution
  • Determine the right level of presence for each event - booth, speaking slot, co-branded activation, or strategic dinner
  • Own executive meeting programs including securing meeting space and calendar coordination with EAs and Chiefs of Staff
  • Serve as the central orchestrator across Product Marketing, Creative & Brand, Sales, Customer Success, and Partnerships - setting staffing plans, briefing attendees, and coordinating logistics end-to-end
  • Own the B2B industry event budget, tracking, and ROI measurement framework including lead tracking and pipeline influenced
  • Partner with Creative & Brand to develop all event assets: booth design, signage, swag, and digital materials - setting the brief, holding the quality bar, and ensuring everything is on-brand and on-time
  • Drive pre-event awareness and attendance in partnership with Growth and Demand Gen


About your application

Please submit your application in English. It's our company language, so you'll be speaking lots of it if you join.

We treat all candidates equally - if you're interested, please apply through our careers portal.

Similar Jobs

More Jobs at Lovable

More Business Services Jobs

Find similar Industry Events Lead jobs: