Industrial Products Marketing Communications Advisor

Driving Growth Through Strategic Marketing, Brand Excellence, and External Communications.

Elevating Industrial Products Through Compelling Storytelling and Market Engagement.

As an Industrial Products Marketing Communications Advisor, you will be responsible for shaping and activating the brand, communications, and marketing engine that drives growth for the Industrial & Energy Technology (IET) Industrial Products business. You will blend product marketing, demand generation, external communications, brand stewardship, and strategic planning to accelerate pipeline growth, enhance market positioning, and strengthen commercial readiness across a diverse portfolio of industrial and energy solutions.

You will translate complex technologies into compelling customer value propositions, collaborate with global stakeholders and Centers of Excellence (CoEs), and deliver integrated campaigns that drive measurable business and reputational outcomes.

As an Industrial Products Marketing Communications Advisor, you will be responsible for:

• Partnering with Industrial Products business leadership, Strategy, Sales, and Technology teams to align marketing and communications strategies with business growth priorities.

• Providing strategic marketing and communications counsel to business leaders using audience-driven insights and industry best practices.

• Supporting campaign prioritization, pipeline target setting, and marketing resource allocation in collaboration with Centers of Excellence.

• Translating business priorities into integrated, multi-channel marketing campaigns, including account-based marketing, nurture campaigns, digital marketing, paid media, webinars, and events.

• Leading go-to-market planning for product and solution launches in partnership with marketing and communications teams.

• Developing differentiated value propositions, messaging frameworks, and competitive positioning across the Industrial Products portfolio.

• Building buyer personas and customer journey strategies in collaboration with Product Management, Technology, and Commercial Marketing teams.

• Developing campaign briefs and coordinating execution with global, regional, and Center of Excellence teams.

• Ensuring consistency between campaign messaging, business priorities, and enterprise brand narratives.

• Partnering with internal teams to drive testing, optimization, and data-driven performance improvements across marketing activities.

• Defining and activating external narratives that align with enterprise brand strategy.

• Supporting public relations activities by providing content, business insights, customer stories, and thought leadership opportunities.

• Developing proactive earned and owned media story pipelines, including technology milestones, customer success stories, partnerships, and sustainability initiatives.

• Supporting the creation of case studies, customer references, executive visibility programs, and thought leadership content.

• Assisting with business-specific issues and crisis communications when required.

• Establishing campaign and communications KPIs, including pipeline performance, engagement, share of voice, sentiment, and media impact.

• Leveraging analytics and reporting tools to evaluate campaign effectiveness, return on investment, and pipeline contribution.

• Analyzing content performance, launch effectiveness, message adoption, and sales enablement impact to improve future activities.

• Providing recommendations to strengthen value propositions, go-to-market strategies, and communications effectiveness.

• Ensuring consistency of brand identity, messaging, and tone across all campaign, media, content, and sales enablement materials.

• Maintaining governance processes for content creation, creative reviews, editorial planning, and brand compliance.

To be successful in this role you will:

• Have a bachelor’s degree in marketing, Business, Communications, or a related field.

• Have 7+ years of business-to-business (B2B) marketing experience within an industrial, technical, engineering, or technology-focused environment.

• Demonstrate a strong understanding of industrial and energy markets and technologies.

• Have knowledge of B2B value chains, customer decision drivers, and demand generation strategies.

• Possess experience managing integrated marketing programs and campaigns across multiple channels.

• Demonstrate proficiency with marketing technologies, digital marketing platforms, and data analytics tools.

• Have strong storytelling, content development, and communication skills.

• Be able to coordinate multiple projects and priorities simultaneously.

• Demonstrate strong stakeholder management skills and the ability to drive alignment across complex organizations.

• Show adaptability, curiosity, and a willingness to learn in a dynamic business environment.

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is unique. In this role, we can offer the following working pattern:

• Working flexible hours—supporting business needs while enabling productivity

• This position will be based in Houston, Texas, United States

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all our people are developed, engaged, and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. To keep moving forward, we continue to push boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities

• Comprehensive private medical care options

• Safety net of life insurance and disability programs

• Tailored financial programs

• Additional elected or voluntary benefits