Imports Specialist - WBI

WINEBOW, Inc.

$95K — $110K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree & relevant certifications (WSET Levels 1-3 or CSW) in the wine/spirit industry.
  • 5+ years of experience in consumer goods sales or field marketing.
  • Strong understanding of managing and selling multi-brand portfolios.
  • Experience in delivering education or training in customer-facing situations.
  • Excellent communication skills for diverse audiences.
  • Highly organized with prioritization skills across various brands and seasonal needs.
  • Data-driven mindset with analytical skills regarding sales trends and market conditions.

Responsibilities

  • Drive sales growth in a defined territory for a diversified wine and spirits portfolio.
  • Develop and implement execution plans to meet distribution and visibility targets.
  • Identify high-impact sales opportunities in retail and on-premise channels.
  • Support sales consultants with tailored brand pitches and account management.
  • Monitor competitive activity and market trends to inform sales strategy.
  • Serve as brand ambassador through product education and training for customers and distributors.
  • Conduct training sessions and product demonstrations to enhance brand advocacy.

Benefits

  • Comprehensive benefits package including medical, dental, vision, and life insurance.
  • 401k plan with company match to support retirement savings.
  • Employee purchase program for discounted products.
  • Generous paid time off policy to promote work-life balance.
Full Job Description
The salary range for this position is $95,000 - $110,000. This position is also eligible for a bonus of 15%. We also offer a comprehensive benefits package of medical, dental, vision, life, AD&D, 401k with company match, employee purchase program and paid time off. If you are hired at Winebow, your final base salary compensation will be determined based on factors such as geographic location, skills, education and/or experience. In addition to those factors, we consider internal equity of our current team members as a part of any final offer.

The Imports Wine Specialist is responsible for driving growth, visibility, and brand execution across a diverse portfolio of imported and domestic wines and artisanal spirits - including both high-volume flagship brands, iconic brands and emerging category brands. This role overlays multiple customer segments, combining strategic selling, account management, and brand education to ensure excellence in-market.

You will serve as the primary field expert in your territory, shaping customer relationships, influencing distributor and retailer partners, and elevating brand knowledge through training and activation. Working across key accounts, influential retailer, and strategic partners, you will be the face of our brand in the territory - building relationships, driving velocity, shaping in-market execution, and elevating brand perception at every touchpoint. This role blends high-touch field selling with premium brand storytelling, ensuring our portfolio is represented with excellence across the market.

ESSENTIAL FUNCTIONS:

Territory Sales
  • Own and grow sales performance across a defined geographic territory for a large, multi - brand portfolio with varying levels of priority, channel strategies, and maturity.
  • Develop monthly and quarterly execution plans to achieve distribution velocity and visibility targets.
  • Prioritize key accounts and high-impact sales opportunities across retail, on-premise, and specialty channels (as applicable).
  • Support sales consultants with brand specific pitches and account support.
  • Monitor competitive activity, pricing, and local market trends to inform strategy.

Brand Education & Training
  • Serve as the in-market brand ambassador for the full portfolio, delivering compelling product education to customers, distributor partners, and customers.
  • Conduct regular training, staff seminars, category education sessions, and product demonstrations to build advocacy.
  • Translate brand stories and technical product knowledge into clear, engaging messaging tailored to each audience
  • Support new product launches through market introductions, sampling and training programs.
  • Partner with marketing teams to execute local activations, events and product experiences.

Reporting & Administrative Duties
  • Maintain accurate account records, call notes and pipeline updates.
  • Deliver regular performance recaps, territory insights, and program evaluations.
  • Manage budgets for sampling and local activations
  • Collaborate closely with distributor partners to ensure alignment on priorities, goals and market execution.


OTHER FUNCTIONS:
  • Follows all safety policies and procedures; communicate hazards and/or suggest improvements to Manager
  • Other duties as assigned


MINIMUM REQUIREMENTS:
  • Bachelor's degree & Relevant certifications such as: WSET Levels 1-3 or CSW (Wine/Spirits industry)
  • 5+ years of experience in consumer goods sales, field marketing or a similar role.
  • Strong understanding of multi-brand portfolio selling.
  • Experience in presenting education, or training in customer-facing settings.
  • Excellent communication skills - able to simplify complex information for diverse audiences.
  • Highly organized with the ability to prioritize across brands, account types, and seasonal needs.
  • Data-driven mindset with comfort analyzing sales trends and market conditions.
  • Ability to work independently and travel frequently throughout the territory.
  • Passion for consumer products and building brand advocacy.

EMPLOYER'S RIGHTS:

This job description does not list all the duties of the job. You may be asked by management to perform other duties. Winebow has the right to revise this job description at any time. This job description is not a contract for employment. Your continued employment with Winebow is by mutual consent.

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