HVAC Outside Sales Manager

Sila Services

$95K — $170K *
Technical Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in residential HVAC sales management
  • Proven track record of managing and developing sales teams
  • Ability to implement structured sales processes and accountability systems
  • Strong experience in coaching and mentoring sales reps
  • Capability to assess and turnaround underperforming teams
  • Experience working cross-functionally with other departments
  • Demonstrated financial acumen in sales operations

Responsibilities

  • Lead and develop an outside sales team of 11 representatives
  • Implement consistent sales processes and accountability measures
  • Coach and mentor team members to improve key performance metrics
  • Analyze performance data to set KPIs and drive improvements
  • Stabilize and grow an underperforming sales team through structured action plans
  • Coordinate with service, install, dispatch, and finance teams to support sales
  • Recruit, onboard, and retain high-performing sales talent

Benefits

  • Opportunity for substantial earnings due to performance-based structure
  • Dynamic work environment focused on growth and accountability
  • Support for professional development through coaching and mentoring
  • Collaboration with cross-functional teams to enhance sales effectiveness
  • Access to advanced CRM tools for performance tracking and reporting
Full Job Description
Outside Sales Manager Wanted! - Presque Isle, ME

Must Have Skills and Experience
• In-home HVAC sales leadership - Proven success managing and developing residential HVAC sales teams in a performance-driven environment.
• Structured sales management approach - Demonstrated ability to implement consistent sales processes, routines, ride-alongs, and accountability systems.
• Team development & coaching - Strong track record of coaching, mentoring, and training sales reps to improve close rates, average ticket, and overall performance. Currently team consists of 11 OSRs.
• Performance management - Experience setting clear KPIs (conversion rates, average sale, revenue per lead), inspecting results, and driving improvement through data.
• Turnaround capability - Ability to step into an underperforming team, quickly assess gaps, and implement disciplined action plans to stabilize and grow performance.
• Cross-functional alignment - Works effectively with service, install, dispatch, and finance to ensure operational execution supports the sales process.
• Accountability & discipline - Holds team members to clear expectations while maintaining a high-performance, professional culture.

Skills and Qualifications
• Sales strategy & forecasting - Ability to set realistic quotas, manage budgets, and forecast revenue in a fluctuating demand environment.
• Pipeline & lead management - Experience optimizing lead flow, improving conversion at each stage, and maximizing ROI on marketing spend.
• Recruiting & retention - Proven ability to hire, onboard, and retain high-performing sales talent.
• CRM proficiency - Experience with platforms such as ServiceTitan, Salesforce, or similar tools to manage performance and reporting.
• Value-based selling expertise - Strong ability to train teams to sell on value, not price, particularly in competitive or price-sensitive markets.
• Local market awareness - Understanding of local competition, pricing dynamics, and marketing channels that influence residential HVAC sales.
• Hands-on player-coach who leads from the front (ride-alongs, call reviews, real-time coaching).
• Brings structure to ambiguity-able to create clarity, consistency, and process where it's currently lacking.
• High ownership mindset-takes accountability for team results and doesn't defer blame to market conditions.
• Strong financial acumen-understands how sales performance impacts margin, profitability, and overall branch health.
• Skilled at building culture quickly-can stabilize morale while raising the performance bar.

$95,000 - $170,000 a year

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