Position Summary
The Hospice Regional Market Executive is responsible for modeling the Compassus values of Compassion, Integrity, Excellence, Teamwork, and Innovation and for promoting the Compassus philosophy, using the 6 Pillars of Success as the foundation. S/he is responsible for upholding the Code of Ethical Conduct and for promoting positive working relationships within the company, among all departments, and all external stakeholders. The Hospice Regional Market Executive partners with Hospice Area Market Executives and participates in the recruiting, hiring, and training of new growth staff, as well as developing growth strategies for the hospice programs in his/her region. S/he oversees hospice program growth, assists in ensuring the growth team's execution of the growth plan, serves as a growth resource to all staff, and ensures the professional development of growth staff. The Regional Market Executive will assist in the startup of new hospice programs and locations as directed by the Hospice Regional Vice President of Operations.
Position Specific Responsibilities
- Assesses opportunities and develops local initiatives to achieve stated goals, based on systematic analysis of supporting data and in concert with appropriate Company resources.
- Tracks and communicates progress toward goals.
- Assesses marketing/growth needs, creates a plan, gathers resources, executes, reviews, and modifies.
- Creates and manages by a “Book of Business” for each Hospice Care Consultant and region.
- Defines and manages the monthly and annual growth objectives for all growth staff.
- Closely monitors all growth metrics, including contacts, closing, and conversions.
- Assists Hospice Area Market Executives in planning and presenting educational, informational, and marketing programs to area professional groups.
- Establishes professional relationships in the community, promoting the Company to yield patient referrals.
- Works closely with Compassus Medical Directors to drive referrals.
- Proactively monitors and reports on issues affecting the region, including competitive pressures, talent, recruiting, market/industry movements, and other challenges that impact regional performance.
- Performs other duties as assigned.
Education and/or Experience
- Bachelor's degree in Business Administration with an emphasis in marketing, sales, or related field required.
- MBA preferred.
- Three (3) years of experience managing multi-site growth teams required.
- Ten (10) years of experience managing multi-site growth teams may be considered in lieu of degree.
- At least two (2) years of experience selling services preferred, especially within the hospice industry.
Skills
- Mathematical Skills: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percentage.
- Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from leaders, team members, investors, and external parties. Strong written and verbal communications.
- Other Skills and Abilities: Ability to understand, read, write, and speak English. Articulates and embraces hospice philosophy.
Physical Demands and Work Environment: The demands of this role necessitate a team member to effectively perform essential functions. Adaptations can be made to accommodate team members with disabilities. Regular standing, walking, and manual dexterity are fundamental, along with the ability to lift and move objects up to 25 pounds. Visual acuity requirements include close and distance vision, color and peripheral vision, depth perception, and the ability to adjust focus. This description provides a general overview and may vary by role and department, capturing the nuanced demands and conditions inherent to positions in our organization.
