OverviewPosition: General Manager, HELOC
Location: Sandy Springs, GA/Hybrid (3 days in office, 2 days remote)
Overview:
GreenSky is bringing home equity lending to the point of sale. Homeowners hold trillions of dollars in tappable equity, and larger home improvement projects are a natural fit for a HELOC, yet almost none of that lending happens at the time the homeowner and contractor agrees on a project. We are building a business that changes that, and we are looking for a General Manager to lead it.
The GM will own the P&L and strategic direction for GreenSky’s HELOC line of business, taking it from early launch to a multi-billion-dollar origination platform. This is a rare opportunity to build a new business inside the nation’s largest point-of-sale home improvement financing platform, with an established merchant network, brand, and technology foundation already in place.
Duties & Responsibilities
- Owns the P&L and strategic direction for GreenSky’s HELOC line of business, from launch through scale
- Aligns and leads cross-functional partners — product, credit, operations, legal and compliance, sales, and servicing — to deliver a market-leading point-of-sale home equity experience
- Collaborate with Sales to define and execute the go-to-market strategy across GreenSky’s merchant network, including merchant enablement, training, and adoption
- Sets business targets and drives performance across the origination funnel: conversion, speed to close, and customer experience
- Recruit, develop, and lead a high-performing team as the business grows
- Ensures the business operates in full compliance with applicable regulatory requirements and internal standards
- Represents the business with executive leadership and external partners
Required Skills/Qualifications
- Demonstrates 12–15 years of experience in consumer lending, fintech, or financial services, including leadership of a business line, product P&L, or new business launch
- Brings hands-on experience launching or scaling digital financial products
- Operates as a data-driven leader with strong command of funnel metrics, unit economics, and disciplined prioritization
- Leads effectively across functions, aligning product, operations, legal, and commercial teams behind shared goals
- Builds and develops high-performing teams in fast-moving, ambiguous environments
- Communicates clearly and persuasively with executive audiences and external partners
Preferred Skills:
- Experience in home improvement or point-of-sale finance
- Knowledge of home equity or mortgage origination (underwriting, closing, servicing)
- Experience with merchants, partners, or B2B2C distribution channels
- Experience operating in AI-forward digital lending environments
Our compensation structure is designed to reflect the cost of labor across various U.S. geographic markets. The base salary for this role ranges from $275,000 per year to $350,000 per year. Compensation will be determined by several factors, including relevant knowledge, skills, and experience. This role is also eligible to receive an annual bonus within a comprehensive total rewards package, alongside a full suite of medical, dental, vision, disability insurance, life insurance, 401k retirement benefits, paid time off, paid holidays, and paid personal/sick time. For further details, please visit https://www.greensky.com/benefits.
We anticipate that this position will remain open for at least 5 days, and candidates are encouraged to apply through our internal or external career sites.
If you have any questions about this job posting, please contact [email protected].
