Salary/Wage:

$150,000/yr

Job Type:

Full-Time

Job Summary/Description:

Gray Media is seeking a Health Care Category Expert to support all stations in growing revenue within the health care category. This remote role will serve as a subject-matter expert and strategic partner to local sales teams-providing category insights, go-to-market strategy, and sales enablement to help stations win new business and expand existing advertiser relationships across linear, digital, and integrated solutions.

Duties/Responsibilities include, but are not limited to:

* Partner with station leadership and sellers to identify, develop, and close health care revenue opportunities across Gray Media markets.
* Create and maintain health care category playbooks (target lists, messaging, proof points, packaging recommendations, and category calendar).
* Support stations with pitch strategy, proposal development, and client presentations for priority accounts and agencies.
* Build repeatable sales programs for key segments (health systems, hospitals, clinics, urgent care, specialty practices, senior living, payers, and related services).
* Analyze category performance and provide actionable insights (pipeline development, revenue trends, whitespace opportunities by market).
* Deliver training and coaching to station sellers on health care industry dynamics and consultative selling best practices.

Qualifications/Requirements:

Required Qualifications:* 5+ years of experience in health care marketing/advertising, media sales, category strategy, or a related role.
* Strong understanding of health care decision-makers and marketing objectives (brand, patient acquisition, service line growth).
* Proven ability to drive or influence revenue through consultative strategy and cross-functional execution.
* Strong communication and presentation skills; able to work effectively with stakeholders across many markets.
* Ability to manage multiple priorities and travel as needed.

Preferred Qualifications:* Experience supporting multi-market teams or distributed sales organizations.
* Strong digital advertising knowledge (performance marketing, targeting, measurement/attribution).
* Familiarity with common health care advertising considerations (e.g., compliance, privacy, creative approvals) is a plus.

If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

REVD-TV/Gray Media is a drug-free company