About the roleThe Head of Women's Health owns the strategic direction, growth, and operational performance of LifeMD's Women's Health vertical. This role is accountable for the general management, brand, patient experience, and product expansion of the business and is the senior leader who sets the vision, makes the trade-offs, and drives the cross-functional execution to win in the category.
This is a builder's role for a leader who is equally fluent in brand and growth. You will ensure a relentless acquisition and retention engine, and partner with clinical and product to expand the offering across menopause, HRT, bone health, metabolic wellness, and the next set of unmet needs. You will be a trusted partner to the executive team and a visible external face of the category.
Core ResponsibilitiesGeneral Management - Own the overall strategy and execution for the Women's Health vertical.
- Drive revenue growth, contribution margin, and long-term sustainability of the business.
- Maintain accountability for P&L performance, forecasting, budget allocation, and key operating metrics; present results and recommendations to executive leadership.
- Partner with functional leaders to ensure operational excellence across marketing, clinical operations, product, and pharmacy fulfillment.
Brand, Marketing & Growth- Own the Women's Health brand platform: positioning, voice, visual identity, messaging architecture, and category narrative across every customer touchpoint.
- Translate clinical depth - HRT, menopause care, bone health, metabolic wellness - into approachable, empathetic consumer storytelling that earns trust and drives conversion.
- Set the integrated media strategy across social, search, programmatic, affiliate, podcast, offline, etc. channels in partnership with performance marketing and media teams.
- Guide creative strategy and full-funnel testing - ads, landing pages, email, SMS, onboarding flows - with a test-and-learn roadmap and clear win conditions.
- Diagnose CAC, LTV, conversion rate, AOV, retention, and contribution margin trends; make the call on when to scale, kill, or invest behind a new channel, creative platform, or audience segment.
Product Strategy & Expansion- Collaborate with clinical and product teams to develop and expand Women's Health offerings.
- Identify unmet patient needs and emerging market opportunities and translate them into scalable, compliant care models.
- Set the multi-quarter product and category roadmap with clear hypotheses, investment cases, and KPIs.
Patient Experience & Lifecycle- Oversee the full patient journey from acquisition through ongoing care and medication fulfillment.
- Ensure high-quality, consistent, patient-centered experiences across every touchpoint.
- Set retention strategy in partnership with CRM and product teams, including patient onboarding, adherence support, refill journeys, and program upgrades.
- Identify and resolve operational gaps impacting patient outcomes or satisfaction; champion the patient voice internally and translate research and lifecycle data into roadmap priorities.
Market Positioning & Growth Strategy- Monitor trends in telehealth and women's health to identify growth opportunities and competitive threats.
- Define and refine LifeMD's positioning as a leader in women's healthcare.
- Inform go-to-market strategies and expansion priorities, including new audience segments and adjacent categories.
Leadership & Cross-Functional Partnership- Serve as the senior partner to clinical, product, engineering, regulatory, legal, and operations; align the cross-functional pod on priorities, trade-offs, and timelines.
- Maintain brand and compliance standards in a regulated healthcare environment, partnering closely with medical and legal review.
- Manage agency, creative, influencer, and production partner relationships.
- Represent the Women's Health vertical in external meetings, industry forums, and media engagements when appropriate.
Requirements(Required)- 10+ years of experience in consumer healthcare, health technology, DTC, or related fields, with meaningful time in brand, growth, or general management roles.
- Demonstrated experience leading and scaling a business unit, brand, or vertical with full P&L responsibility.
- Strong understanding of telehealth delivery models, pharmacy operations, and healthcare regulatory environments.
- Proven track record building consumer brands and driving acquisition, retention, and contribution margin against measurable KPIs.
- Senior creative judgment paired with analytical rigor - equally credible setting a brand platform and pressure-testing a media mix or LTV model.
- Experience guiding integrated marketing across paid social, paid search, lifecycle, influencer, CTV, offline, etc.
- Proven ability to operate effectively in a high-growth, fast-paced environment.
- Strategic and analytical thinker with strong execution capabilities; able to influence and align cross-functional teams without direct line authority.
- Comfortable representing the organization to external stakeholders, partners, and media.
(Preferred)- Direct experience in women's health, menopause, hormones, fertility, or weight management categories.
- Familiarity with regulated marketing environments (FDA, FTC, state medical boards) and compliant DTC healthcare advertising.
- Comfort working with clinical and medical advisory stakeholders to translate science into compliant, consumer-facing claims.
- Experience scaling a brand from an early growth stage through a step-change in spend, channels, or audience.
Benefits- Health Care Plan (Medical, Dental & Vision)
- Retirement Plans
- Life Insurance (Basic, Voluntary & AD&D)
- Flexible PTO Policy
- Paid Holidays
- Short Term Disability
- Training & Development
