Snap Inc

Head of User Growth Strategy & Operations

Snap Inc$251K — $377K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience
  • 10+ years in growth strategy or related cross-functional role
  • Experience with company-level growth strategies visible to executive leadership
  • Cross-functional collaboration with Product, Engineering, and Finance teams
  • Ability to manage complex projects with measurable outcomes

Responsibilities

  • Develop and implement Snapchat's growth strategy focusing on user lifecycle
  • Operationalize cross-functional growth strategies to meet DAU and MAU targets
  • Conduct strategic analyses for informed executive decision-making
  • Collaborate with cross-functional leaders to shape product roadmaps and growth initiatives
  • Set and monitor key growth goals in alignment with various teams
  • Communicate insights and recommendations to senior leaders
  • Lead updates on growth efforts for executive forums

Benefits

  • Paid parental leave
  • Comprehensive medical coverage
  • Emotional and mental health support
  • Equity through RSUs for long-term success sharing
  • Supportive community and resources for well-being
Full Job Description
We are looking for a Head of User Growth Strategy & Operations to help define and accelerate the next phase of growth for Snapchat in the United States and globally. This leader will identify our highest-leverage opportunities across engagement, retention, acquisition, creator ecosystem development, AI-enabled experiences, international expansion, and emerging product surfaces. This role sits at the intersection of product, strategy, operations, data science, and go-to-market. The ideal candidate combines analytical rigor with strong product instincts and a track record of driving measurable business impact in highly cross-functional environments. This role operates both as: - A strategic architect of Snap's long-term growth system - An operational owner of company-level growth governance and execution alignment The ideal candidate is a high-judgment, highly hands-on operator who is equally comfortable setting high-level strategy and building executive-level narratives while getting deep into the details of ideation, execution and driving cross-functional alignment. This role requires driving outcomes through influence: aligning senior stakeholders, evaluating trade-offs, and pushing complex growth initiatives forward without a dedicated execution team. What you'll do: - Develop and drive Snapchat's long-term user growth strategy, continually investigating and identifying the highest-impact opportunities across the user lifecycle - Define and operationalize Snap's company-level, cross-functional growth strategy to achieve our DAU and MAU targets - Lead strategic analyses that inform executive decision-making and company priorities - Partner closely with Product, Engineering, Design, Data Science, Marketing, and Operations leaders to shape product roadmaps and design tests and experiments that inform investment decisions and help define growth strategies for new product initiatives - Establish, align, and monitor DAU Initiative-level goals and pacing, and drive accountability against them with Product, Engineering, Design, Data Science, and Finance teams - Communicate recommendations and insights to senior leadership, influencing decisions across the organization - Lead executive forums and updates covering DAU and MAU growth efforts and performance, including earnings materials and investor communications Knowledge, Skills & Abilities: - Deep understanding of DAU and MAU growth loops, user acquisition and reactivation economics, and the trade-offs between growth investment and business efficiency - Strong analytical rigor with deep comfort working with large, complex datasets to diagnose growth drivers, identify opportunity spaces, and surface non-obvious insights that inform product and investment decisions - AI-first builder mindset with hands-on proficiency using LLMs (e.g., Claude, ChatGPT) and AI tooling to rapidly prototype analyses, automate workflows, generate production-ready artifacts (e.g., SQL, dashboards, specs), and accelerate product and growth experimentation cycles - Exceptional executive communication skills - ability to synthesize complex, multi-stakeholder inputs into a clear, coherent narrative for senior leadership and investors - Strong analytical judgment; comfortable using data to size opportunities, evaluate trade-offs, and drive decisions - Proven ability to drive accountability across senior cross-functional stakeholders without direct authority - Operational rigor: ability to manage multiple complex workstreams simultaneously with high quality and speed - Comfort operating across both strategic and executional domains - from board-level narratives to hands-on campaign tracking and performance optimization - Global market development instincts, with an understanding of geo-specific monetization dynamics, UX constraints, and growth cost structures Minimum Qualifications: - Bachelor's degree or equivalent years of experience - 10+ years of experience in growth strategy, business strategy, product strategy, or a relevant cross-functional role at a consumer technology company - Experience driving company-level growth programs with direct visibility to C-suite or executive leadership - Experience working cross-functionally across Product, Engineering, Finance, and Go-to-Market teams to drive measurable outcomes - Demonstrated ability to own complex, ambiguous workstreams and translate them into structured plans with clear goals, measurement, and accountability Preferred Qualifications: - Experience at a large-scale consumer technology or social platform with direct responsibility for or influence over DAU/MAU growth systems, including engagement, retention, acquisition, and reactivation loops - Proven track record working on or shaping product-led growth mechanisms (e.g., notifications, feed/recommendation systems, onboarding, re-engagement flows, and lifecycle messaging) with measurable impact on user growth and engagement - Deep familiarity with growth experimentation at scale, including A/B testing frameworks, iterative product optimization, and performance analysis to drive decisions across product and business trade-offs - Experience partnering with Data Science, Product, and Engineering teams to design, evaluate, and operationalize growth experiments and measurement frameworks - Prior experience working directly with senior leadership, Investor Relations, and Finance on defining, interpreting, and communicating core company growth metrics (including DAU/MAU) and external-facing growth narratives such as earnings materials - Demonstrated experience with market expansion or geo-strategy, including balancing growth investment across high-ARPU and emerging markets and understanding regional monetization and engagement dynamics "Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week. Our Benefits: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success! Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future. Zone A (CA, WA, NYC): The base salary range for this position is $251,000-$377,000 annually. Zone B: The base salary range for this position is $238,000-$358,000 annually. Zone C: The base salary range for this position is $213,000-$320,000 annually. This position is eligible for equity in the form of RSUs.

About Snap Inc

Snap Inc. is a camera and social media company. It was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The company is known for its Snapchat app, which allows users to send photos and videos that disappear after being viewed. Snap Inc. is headquartered in Santa Monica, California and has offices around the world. The company went public in 2017 and is listed on the New York Stock Exchange.
Learn more about Snap Inc
Size
5,661 employees
Market Cap
$13.9 billion
Industry
Net Income
-$944.8 million
Founded
2016
5 Year Trend
+59.1%
Revenue
$2.5 billion
NASDAQ

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