About the roleRippling has a story that no one else in the market can tell - a single system that connects HR, IT, and Finance, built for how modern companies actually operate. We have tens of thousands of customers who live it, a practitioner community in The Glue, and a brand with credibility in the market. What we're building now is the editorial voice to match.
This role is about creating content, building a community, and forming a point of view that earns the attention of our audience. You'll set the editorial vision, build the content engine, and own the strategy - and you'll do it while rolling up your sleeves with your team, setting high standards, and having a bias toward shipping over perfection.
This role is based in our NYC or SF office.
What you will do- Set the HR content strategy: Develop a clear, opinionated point of view on how modern companies should run HR-and what most of the market gets wrong. This isn't about covering topics; it's about setting direction.
- Set the editorial bar: Decide what's worth saying and how to say it. Push the team toward work that is clear, specific, and memorable-not generic or interchangeable with other B2B brands.
- Build and run the content engine: Own the systems behind the work: how ideas are generated, prioritized, produced, and distributed across formats. Increase output without lowering quality.
- Partner closely with Sales and the field: Stay close to what buyers are asking, what objections are surfacing, and what's landing in conversations. Translate that signal into sharper editorial judgment and a more relevant roadmap.
- Shape and scale The Glue: Turn Rippling's HR community into a true extension of the narrative-programming, content, and participation that people actively choose, not passively join.
- Stay close to the work while leading a team: Lead a team of content and community leads while remaining hands-on. Step into key pieces, give direct feedback, and unblock quickly.
What you will need- You've owned content strategy with a clear point of view: 7+ years in content marketing, with experience setting direction for a B2B brand and executing against it. You have strong editorial judgment and taste, understand what resonates with a sophisticated HR buyer, and can articulate why.
- You've created and scaled from scratch: You've experimented with formats, channels, and distribution-and developed approaches that others adopted. You've built or grown a content operation and know how to increase output without turning it into a volume game.
- You're comfortable leading and doing: You can manage a team and develop people with clear feedback, but you're just as comfortable getting directly involved in the work and raising the bar through your own contributions.
- You can tie content to real outcomes: You understand how content connects to the pipeline and can use data to inform decisions, not just report on performance.
- You have high standards for the work itself: You're a strong editor and storyteller with a clear sense of what "good" looks like-and you push until it gets there.
Additional InformationThis role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is:
185,000 - 230,000 USD per year (US Tier 1)
