About this role:
Wells Fargo is seeking a Head of Sponsorships to lead the company's enterprise sponsorship strategy and oversee a portfolio of high-impact partnerships that strengthen brand reputation, deepen stakeholder engagement, and advance business objectives. This executive will define the future vision and operating model for sponsorships, driving a disciplined, portfolio-based approach focused on nationally scaled platforms with meaningful regional relevance. As a trusted advisor to the C-level business leaders and executives, the Head of Sponsorships will help guide investment decisions, evaluate emerging opportunities, and ensure sponsorship assets deliver measurable value across brand, client, community, and business outcomes. The role has end-to-end accountability for sponsorship strategy, partnership selection, activation, governance, measurement, and operations while leading the continued evolution of a best-in-class sponsorship function. Success in this role requires a leader who can balance innovation and brand ambition with operational rigor, business impact, and reputational stewardship across a complex enterprise.
Responsibilities
Enterprise Sponsorship Strategy & Portfolio Leadership
Set and evolve Wells Fargo’s enterprise sponsorship strategy aligned to brand priorities, Line of Business objectives, and longterm reputation goals
Lead a disciplined, portfoliobased approach focused on fewer, higherimpact, nationally scaled partnerships with targeted regional relevance
Evaluate partnerships against strategic fit, risk, return on investment, audience impact, and brand alignment across major national platforms
Actively manage competitive dynamics while maintaining flexibility for future opportunities.
Activation, Experience & Measurement
Ensure sponsorships are activated with excellence across owned, earned, paid, and experiential.
Oversee hospitality, and experiential programs with clear business purpose and disciplined use.
Establish and track KPIs covering brand impact, engagement quality, stakeholder value, line of business outcomes.
Lead sponsorship agency relationship and scope, evolve to support lines of business.
Executive & Stakeholder Leadership
Advise CEO and senior leadership on sponsorship strategy, tradeoffs, and investment decisions.
Lead sponsorship content for CEO Business Updates and Operating Committee reviews.
Partner with Lines of Business, Marketing, and Corporate Affairs to maximize enterprise value.
Team, Culture & Capability Building
Lead and develop a sponsorship organization across strategy, partnerships, operations, and activation.
Ensure clear accountability between strategic leadership and execution.
Build sponsorship capabilities, strengthening talent, processes, and crossfunctional collaboration.
Operating Model, RAU & Governance
Re-engineer the operating model for sponsorships to support the enterprise in a Center of Excellence role
Own the end-to-end operating cadence (run as usual, planning cycles, prioritization), in partnership with Operations
Ensure compliance is embedded; strengthen audit readiness and execution discipline
Experience & Qualifications
Required
10+ years of progressive leadership experience in sponsorships, brand partnerships, experiential marketing95preferably within financial services or other complex enterprise.
6+ years of management experience
Preferred
Experience managing sports, cultural, and thoughtleadership platforms simultaneously within a portfolio framework.
Proven experience leading largescale, highvalue sponsorship portfolios with multiyear financial commitments.
Demonstrated success operating at the Csuite and boardadjacent level, influencing senior executives and navigating enterprise decisionmaking.
Deep expertise in partnership negotiation, governance models, activation strategy, and ROI measurement.
Strong crossfunctional leadership across Marketing, Risk, L&C, etc.
Demonstrated ability to balance brand ambition with reputational risk.
Executive presence with the ability to translate complexity into strategic recommendations.
Bachelor’s degree required; MBA or advanced degree preferred.
Leadership Profile
Enterpriseminded, not functionally siloed
Comfortable with ambiguity and tradeoffs
Operationally rigorous, with high standards for execution
A trusted senior partner to the C-level business leaders and executives
Opportunity for New York based location as well.
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$215,000.00 - $355,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visitfor an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Posting End Date:
10 Jul 2026
*Job posting may come down early due to volume of applicants.
