We're looking for a Head of Social Media who will own UGLYCASH's social presence and help shape the narrative of the company as we build it.
This role is equal parts social media lead and narrative operator. You'll be responsible for running and growing our channels, and, you'll work closely with the founders and team to identify the stories worth telling, develop them into ongoing narratives, and figure out how we tell them over time.
We're building around an identity for a new generation of people earning, building, and creating online. You'll help us bring that story to life while documenting the people behind UGLYCASH and what it actually looks like to build the company.
We want someone who can recognize a story while it's happening and turn it into something people want to follow.
What you'll be doing:- Manage and grow UGLYCASH's cross-platform social channels, including Instagram, TikTok, and X
- Own and develop the ongoing narrative of UGLYCASH across social
- Work closely with the founders and team to identify the stories, personalities, moments, and ideas worth turning into content
- Think beyond individual posts - build recurring storylines, formats, and content arcs that give people a reason to keep following
- Turn what's happening inside the company - launches, conversations, experiments, wins, failures, events, and everyday moments - into compelling narratives
- Partner closely with our film creator to decide what should be captured and how those moments become stories
- Develop and maintain the social content calendar and publishing cadence
- Stay deeply plugged into internet culture and identify relevant trends, conversations, and formats UGLYCASH can participate in
- Continuously experiment with how we tell our story, learn what resonates, and evolve the narrative accordingly
RequirementsWhat we look for in you:- Located in the United States and willing to move to San Francisco after hire (relocation support provided)
- You're a strong storyteller with an instinct for finding the story people actually care about.
- You have experience building and growing an audience - ideally across Instagram and a writing-led platform like Substack.
- You know how to develop clear content pillars and recurring formats that build a recognizable voice.
- You think in narratives, not just individual posts.
- You have strong editorial and creative taste and know what feels culturally relevant.
- You're deeply internet-native and understand how people consume, share, and engage with content online.
- You're strategic but hands-on - you can shape the story and make sure it gets executed.
Benefits- Compensation: We offer a competitive compensation plan that includes cash & the potential for a token grant
- Healthcare coverage: Comprehensive medical, dental, and vision insurance plans
- Nomadic/remote work opportunities: Enjoy the flexibility of working remotely for 2 months a year
- Paid time off: Our policy includes 3 weeks of vacation, sick days, company holidays, and bonus anniversary days
- Parental & Bereavement Leave: Paid parental leave for new parents, including maternity, paternity, and adoption leave
