Nooks is looking for its first dedicated Sales Leader to own and scale our Sequencing product upsell motion within our existing customer base. This is an exciting opportunity to build a startup within Nooks. This is a front-line leadership role: you will inherit a team of 3 AEs and be responsible for growing it to 8 by end of year, while building the repeatable playbook that gets us there.
The team has built v0 and v1 of this motion from scratch, taking it from $0 to $xM ARR. Your job is to take it from proven to scalable. You will report directly to the VP of Sales and partner closely with sales, cs, and EPD to build a motion that compounds.
What You Will Own- Team leadership: hire, onboard, coach, and develop upsell AEs from 2 to 8 reps by end of year
- Playbook execution: refine and document the upsell sales motion for the Sequencing product; train the team and iterate based on data
- Build process to help track the function looking at both leading and lagging indicators of success
- Pipeline & forecast: own team ARR targets, call pipeline weekly, and report accurately to senior leadership
- Cross-functional partnerships:
- CS: align with Sandy and the CS team on account handoffs, health signals, and expansion timing
- Product: partner with Rohan to channel customer and field feedback; actively shape the roadmap conversation
- Deal quality: review non-standard deals, uphold pricing guardrails, and keep revenue clean
- Recruiting: actively pipeline upsell AE talent as the team scales
What We Are Looking For- 10+ years of B2B SaaS sales experience, including 5+ years managing AEs or post sales teams
- Excellent coach for reps and willing to co-sell on large accounts to ensure team performance
- Demonstrated success in upsell, expansion, or land-and-expand motions - not just new logo
- Strong coaching instinct: you raise rep performance through structured observation, feedback loops, and development plans
- Cross-functional fluency: you naturally partner with CS and Product without being pushed
- Data-driven: you use metrics to diagnose problems, not just report outcomes
- Builder mindset: you have operated without a fully baked playbook and thrived. Willing to build process.
- Familiarity with AI-powered sales tooling or the sales development / sequencing category
- Prior experience working closely with a founder or product-led leadership team
Compensation & LocationCompetitive base + variable tied to team ARR performance. Meaningful equity. Remote.
