POSITION SUMMARY
Creative ITC is looking for a commercially driven Head of Sales to lead and grow our US business.
This is a true player-manager position. You will carry a personal sales target, originate and close strategic new business, and lead the US sales team to achieve its collective number. This is not a purely managerial role: we need a credible enterprise seller who enjoys being in front of customers, opening doors and leading complex opportunities from first conversation through to contract.
You will help establish Creative ITC as a leading technology partner to architecture, engineering, construction and other design-led organizations across the United States.
EDUCATION AND EXPERIENCE
The successful candidate will bring:
• A strong record of personally selling complex enterprise technology or managed services solutions.
• Experience carrying and consistently achieving a meaningful individual quota.
• Previous responsibility for leading, coaching and managing salespeople.
• Experience selling recurring-revenue solutions with multi-year contract values.
• Strong knowledge of managed services, cloud infrastructure, cybersecurity, data platforms, virtual desktop or related technologies.
• The ability to engage credibly with senior technology and business executives.
• Strong commercial judgment and experience negotiating complex contracts.
• A disciplined approach to pipeline generation, qualification and forecasting.
• Experience using Salesforce and structured sales methodologies such as MEDDPICC.
• The resilience and pace required to build a growing US operation.
• Willingness to travel regularly across the United States and occasionally internationally.
• Experience selling into architecture, engineering, construction, manufacturing or other design and engineering-led industries would be particularly valuable.
KEY JOB ELEMENTS
Win Strategic New Business
• Carry and achieve an individual annual sales quota.
• Personally originate, develop and close enterprise managed services and cloud opportunities.
• Build relationships with CIOs, CTOs, CISOs, infrastructure leaders and other senior decision-makers.
• Create access to target accounts through networking, partners, industry relationships, events and disciplined outbound activity.
• Lead complex, multi-stakeholder sales processes from initial discovery through commercial negotiation and signature.
• Develop compelling business cases that connect Creative ITC's solutions to measurable customer outcomes.
• Maintain strong personal pipeline coverage and deliver accurate monthly and quarterly forecasts.
Lead the US Sales Team
• Own the overall US sales target and operating plan.
• Lead, coach and hold accountable the US sales team against clear revenue, pipeline and activity expectations.
• Establish a high-performance culture built around ownership, pace, transparency and execution.
• Conduct effective weekly one-to-ones, pipeline reviews, deal reviews and forecast calls.
• Coach team members on discovery, qualification, executive engagement, account strategy, negotiation and closing.
• Actively participate in important opportunities and help remove obstacles without taking ownership away from the salesperson.
• Identify capability gaps and recommend appropriate recruitment, development or performance action.
• Support the recruitment and onboarding of additional US sales talent as the business grows.
Build a Predictable Sales Operation
• Develop and execute the US go-to-market plan in partnership with the CRO and wider leadership team.
• Build sufficient qualified pipeline to achieve current and future revenue targets.
• Apply a consistent qualification methodology, including MEDDPICC, across material opportunities.
• Ensure Salesforce contains accurate, timely and decision-useful information.
• Provide evidence-based forecasts with clearly identified risks, gaps and actions.
• Work closely with marketing, pre-sales, service delivery and strategic partners to create and convert demand.
• Bring customer and market intelligence back into the business to inform proposition, pricing and investment decisions.
• Represent Creative ITC at relevant customer meetings, industry events and partner engagements.
Measures of Success
• Achievement of the individual sales quota.
• Achievement of the overall US sales target.
• New monthly recurring revenue and total contract value secured.
• Qualified pipeline creation and pipeline coverage.
• Forecast accuracy and deal progression.
• New strategic logos acquired.
• Sales-cycle length and win rate.
• Executive relationships and account penetration.
• Team productivity, capability and accountability.
• Quality and accuracy of Salesforce data.
PERSON SPECIFICATION
We are looking for someone who:
• Leads from the front and remains personally active in the market.
• Takes full ownership of the number and does not manage through excuses.
• Combines strategic thinking with strong execution.
• Sets clear standards and addresses underperformance promptly.
• Creates urgency without sacrificing sales quality or customer trust.
• Is comfortable operating in an entrepreneurial, fast-changing environment.
• Collaborates effectively across sales, marketing, technical and operational teams.
• Communicates clearly, directly and credibly.
• Is ambitious for the business, the team and their own performance.
