Synthesia

Head of Product Marketing

Synthesia$160K — $200K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Experience building and deploying AI agents for marketing functions.
  • Proven track record of managing a product portfolio and team growth.
  • Ability to set and communicate the overarching narrative for a product line.
  • Exceptional communication skills, both written and verbal.
  • Experience in enterprise go-to-market strategies and sales enablement.

Responsibilities

  • Lead product positioning and messaging strategy for the entire product line.
  • Oversee product launches and ensure consistency across messaging channels.
  • Conduct competitive analysis and buyer research to inform strategy.
  • Develop narratives that evolve with product offerings and innovations.
  • Manage and mentor a team of five product marketing managers.

Benefits

  • Opportunity to shape the future of interactive AI technology.
  • Collaborative work environment with a focus on innovation.
  • Access to professional development and team-building opportunities.
  • Flexible work arrangements to support work-life balance.
Full Job Description
About The Role

Synthesia is the #1 Enterprise AI video generation since 2016, and today we work with 90% of the Fortune 100. Our core product, Studio, lets anyone turn a script into a polished video with an AI avatar, no camera or crew required.

Now we're entering a new chapter. We're making those avatars interactive. Instead of watching a video, people can have a real conversation with one: ask it questions, practice a sales pitch, run through a training scenario, get answers back in real time.

That shift needs a story, and you own it. As Head of Product Marketing, you lead the function that decides how the whole product line is positioned, messaged, and launched. Video, interactive avatars, the API, and whatever comes next.

You'll set the platform narrative and keep it sharp as the product evolves. You'll run launches across the portfolio, own competitive strategy and buyer research, and set the messaging that sales, web, and campaigns all run on.

You'll lead a team of five PMMs, hire into it, and raise the bar for what good looks like.
Requirements
  • You build and deploy agents. You've automated real parts of your own PMM work with them, whether that's competitive tracking, research synthesis, or launch ops.
  • You've led a portfolio of products and built or grown the team behind it.
  • You set positioning and narrative at the company level, the top-line story everything else ladders up to.
  • You're an excellent communicator, written and spoken. Your have experience managing senior stakeholders and complex program management.
  • You partner closely sales enablement, and can support complex enterprise GTM motions.

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