Snowflake Computing

Head of Product Marketing & Enablement, Strategy, Planning & Business Operations

Snowflake Computing$160K — $200K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in product marketing, enablement, GTM strategy, or business operations in enterprise software or cloud data platforms.
  • Proven ability to influence senior stakeholders and drive organizational decisions on strategy and planning.
  • Experience developing enablement or product marketing programs that enhance field performance.
  • Strong skills in framing complex problems and creating measurable outcomes.
  • Fluent in metrics related to go-to-market organizations, including pipeline and launch performance.
  • Proficient with analytics and business planning tools, complemented by a Bachelor's degree or equivalent experience.

Responsibilities

  • Own the strategy and annual planning for Product Marketing and Enablement, aligning goals with Snowflake AI Data Cloud priorities.
  • Define and monitor operational metrics tracking new capabilities' performance at Launch.
  • Develop the operating cadence for the function, including goal setting and business reviews, to ensure alignment among leaders.
  • Establish connections between product marketing, enablement activities, and business outcomes like pipeline influence.
  • Collaborate with Product, Sales, and Revenue Operations leaders to manage cross-functional decisions affecting go-to-market execution.
  • Integrate an AI-native approach into the function for streamlined planning and insight generation.

Benefits

  • Opportunity to influence a key area of go-to-market strategy at a leading company.
  • Work in a dynamic environment where decision-making is valued and rewarded.
  • Engage with senior leadership and cross-functional teams to drive impactful business outcomes.
  • Contribute to a mission-focused company that is redefining enterprise data use.
Full Job Description
We are hiring a Head of Product Marketing & Enablement, Strategy, Planning & Business Operations. This role sets the operating rhythm behind how Snowflake positions its AI Data Cloud to the market and equips the field to sell it, turning fragmented plans into a coherent strategy that connects product marketing priorities to enablement outcomes and measurable business results. AS A HEAD OF PRODUCT MARKETING & ENABLEMENT, STRATEGY, PLANNING & BUSINESS OPERATIONS AT SNOWFLAKE, YOU WILL: • Own the strategy and annual planning cycle for Product Marketing and Enablement, translating Snowflake AI Data Cloud priorities into a clear set of goals, investments, and success metrics for the team. • Define operational metrics for how new capabilities perform at Launch, ensuring marketing and enablement move in lockstep. • Build the operating cadence for the function: goal setting, business reviews, resource allocation, and decision forums that keep leaders aligned on what matters most. • Establish the framework that connects product marketing and enablement activity to pipeline influence, launch performance, and field adoption. • Partner with Product, Sales, and Revenue Operations leaders to resolve cross-functional trade-offs and drive decisions that improve go-to-market execution. • Bring an AI-native operating model to the function, using AI-assisted workflows to accelerate planning, reporting, and insight generation. OUR IDEAL HEAD OF PRODUCT MARKETING & ENABLEMENT, STRATEGY, PLANNING & BUSINESS OPERATIONS WILL HAVE: • 10+ years of experience across product marketing, enablement, GTM strategy, or business operations, ideally in enterprise software or cloud data platforms. • A track record of owning strategy and planning at scale, influencing senior stakeholders and driving decisions across product and go-to-market organizations. • Deep experience shaping enablement or product marketing programs that measurably improved field performance. • Strong structured problem framing: the ability to take ambiguous, cross-functional problems and turn them into clear plans and measurable outcomes. • Fluency in the metrics and operating mechanics of a go-to-market organization, including pipeline, launch performance, and field adoption. • Proficiency with analytics and business planning tools as supporting capabilities, not the definition of the role, along with a Bachelor's degree or equivalent experience. BONUS POINTS FOR THE FOLLOWING: • Experience marketing or enabling AI, machine learning, or data platform products. • Hands-on use of GenAI and Cortex AI style workflows to automate planning, reporting, or content generation. • Experience operating in a high-growth, fast-scaling GTM organization. • Background bridging product marketing and revenue or sales operations. WHY JOIN OUR TEAM AT SNOWFLAKE? Snowflake is redefining how the world's enterprises put data and AI to work, and the go-to-market strategy behind that mission is one of the most consequential and visible functions in the company. In this role you sit at the intersection of product marketing, enablement, and business operations, with the mandate to shape strategy and the influence to see it executed. You will work alongside leaders who value clear thinking, move quickly, and reward the people who bring order and momentum to complex, high-stakes decisions. Success in this role is measured not by outputs delivered, but by decisions influenced and outcomes improved. How do you want to make your impact?

About Snowflake Computing

Snowflake is a cloud-based data-warehousing company that was founded in 2012. The company provides a data platform that allows customers to store and analyze data using cloud-based infrastructure. Snowflake's platform is designed to be highly scalable and flexible, allowing customers to easily add or remove computing resources as needed. The company's customers include a wide range of businesses, from startups to Fortune 500 companies. Snowflake has received significant funding from investors and has been recognized as one of the fastest-growing companies in the United States.
Learn more about Snowflake Computing
Size
2,037 employees
Market Cap
$44.9 billion
Industry
Net Income
-$539.1 million
Founded
2012
Revenue
$592 million
NASDAQ

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