The RoleThe Head of Performance Marketing will own customer acquisition strategy and economics across Hassle Free Home: generating high-quality members, improving LTV, and driving LTV-to-CAC across markets and channels. This isn't a media-buying job. You'll connect acquisition, conversion, retention, and unit economics to decide where and how we grow.
What You'll OwnAcquisition Strategy
- Own the acquisition plan across paid search, paid social, direct mail, partnerships, referrals, local marketing, SEO, and new channels
- Build channel plans, budgets, forecasts, and testing roadmaps
- Allocate spend based on marginal return and customer quality, not just volume
- Build a playbook that scales across new and existing markets
Cohort Economics
- Own CAC, conversion, retention, payback, and LTV by cohort
- Identify which channels, offers, and customer profiles produce the best members
- Partner with Finance and Ops on a shared source of truth for marketing performance
- Optimize for long-term contribution, not lead volume
Testing and Conversion
- Run a real experimentation program: audiences, creative, offers, landing pages, funnel, sales handoff
- Set clear hypotheses and success metrics
- Turn customer insight into sharper positioning and creative
Leadership
- Be the company's senior voice on acquisition economics
- Partner with Sales on lead quality, speed-to-lead, and conversion
- Work with Product/Tech on tracking, automation, and personalization
- Build and coach a high-performing team, internal and agency
Who You Are- 5+ years in performance marketing with real budget ownership across digital channels
- You know the difference between leads and valuable long-term customers
- Fluent in cohort analysis, CAC, LTV, payback, and contribution economics
- Data-first, but decisive even with imperfect information
- Strong cross-functional operator, not just a marketer in a lane
- Comfortable in a fast-moving company where leaders stay close to the work
Benefits- Competitive base salary, commensurate with experience
- Health/vision/dental insurance
- PTO
- Location: DC/MD or NYC, hybrid schedule
