Head of Performance Marketing

GetViktor

$120K — $180K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in B2B growth operations, particularly SaaS or AI.
  • Demonstrated experience in managing acquisition, activation, and lifecycle processes as an integrated system.
  • Proven track record of leading experimentation efforts with measurable outcomes.
  • Strong analytical skills; comfortable with interpreting data for decision-making.
  • Experience creating and managing partnerships as alternative acquisition channels.

Responsibilities

  • Own and optimize the acquisition system across all channels for maximum pipeline impact.
  • Develop and execute the paid acquisition strategy and manage the budget.
  • Establish and lead a cadence of weekly experiments with actionable insights.
  • Build and maintain partnerships for co-marketing and integration opportunities.
  • Own performance reporting for weekly and monthly leadership reviews, focusing on pipeline and paying accounts.
  • Create a comprehensive playbook for the acquisition department, including hiring guidelines and standard operating procedures.
  • Collaborate closely with co-founders, leveraging data to inform strategy and decision-making.

Benefits

  • High degree of ownership and autonomy in your role.
  • Opportunity to build a function that directly influences company growth.
  • Rapid experimentation culture with emphasis on learning from failure.
  • Use of cutting-edge AI tools integrated into daily workflows.
  • Flexible remote work options with a strong preference for EU/ET time zone overlap.
Full Job Description
The Short Version

You own how Viktor acquires customers: paid channels, partnerships, experimentation, the top of the funnel through to first conversion. You turn marketing spend into signups and signups into paying teams. You think in experiments, move fast, and treat acquisition as a system to optimize, not a deck to present.

What's Actually Going On Here

Viktor is an AI-native product growing fast. Acquisition is the discipline we're standing up: a single owner across paid, partnerships, experimentation, and the conversion path from first touch to paying customer.

You'll be the founding leader of Acquisition end-to-end. Day-1 operator. Day-180 architect. Day-540 leader of a small AI-native team that does the work of a traditional eight to ten.

What You'll Actually Do
  • Own acquisition as one system. Every channel measured, every input named, every dollar prioritized by impact on pipeline.
  • Run paid acquisition across the channels that work for B2B. Set the strategy and budget, own the outcome.
  • Run the experimentation cadence. Weekly experiments with clear hypotheses and write-ups that compound. Velocity over polish.
  • Build partnerships as an acquisition channel: ecosystem plays, co-marketing, integrations. Targeting and structuring are yours.
  • Own reporting and measurement. Weekly and monthly read-outs to leadership, with pipeline and paying accounts as the headline numbers, not signups.
  • Build the department playbook: JDs, SOPs, measurement frame, hiring rubric for the next hires.
  • Work shoulder-to-shoulder with the co-founders. They'll have opinions, you'll have data, and the good ideas win.


The Bar

You'll be measured on pipeline, paying accounts, and CAC efficiency, not experiment count or campaign launches. "I'd hire three people for this" is an instant no-hire. Operator-first or don't apply.

How You'll Know It's Working
  • 30 days. Funnel mapped end-to-end. Spend baselined. Low-conviction work halted. First experiments shipped.
  • 60 days. Restructured program live. Experimentation cadence locked. Pipeline read-out visible in the weekly leadership cycle.
  • 90 days. Mature optimization layer. Partnership channels open. Activation moving. Hiring playbook documented.


Who You Are
  • Senior B2B Growth operator at SaaS or AI. Pipeline-accountable, not vanity-metric accountable.
  • Full-funnel fluency. You've owned acquisition, activation, and lifecycle as one connected system.
  • A documented experimentation practice. You can show the cadence and the wins from a prior role.
  • Comfortable with data. You read it directly, form a view, and act.
  • Partnerships reps. You've run at least one acquisition channel that wasn't a paid ad account.
  • Operator-first. You're in the work, not adjacent to it.
  • AI-native daily workflow. You use Claude and similar tools as a real part of how you work.
  • Founder mentality. You're building a discipline, not inheriting one.
  • EU primary. NYC secondary. Remote OK with EU/ET overlap.


Why This Role Is Different
  • No layers between you and the work. You own it.
  • The function you build defines how Viktor scales. The team after you executes against the model you set.
  • The product makes the work easier. The demo closes when the right buyer lands; your job is making sure they land, and stay.
  • The co-founders already believe Acquisition is strategic. No convincing anyone.


Even Better If
  • You've built Growth from zero at a Series A or B SaaS.
  • You've worked on AI products or in PLG motions.
  • You've worked where founders were close to the GTM motion and you loved partnering on it.


How we work

Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day. We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.

Everyone here owns something real. Not a task. A surface of the company that customers depend on. When it breaks, you fix it. When it wins, everyone knows whose work it was.

We use Viktor to build Viktor. You'll see what you're working on in action every day.

Compensation

Competitive salary and the kind of ownership that only exists at this stage.

We're in Munich, New York, and Warsaw. Onsite preferred. The best work happens when you're in the room.

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