Head of Partner Marketing & Growth

Fora

$140K — $170K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in partner marketing, growth marketing, or B2B marketing at a marketplace, travel platform, or premium consumer brand
  • Proven ability to create marketing programs that drive revenue and adoption
  • Demonstrated capability to manage strategy and execution concurrently
  • Strong knowledge of advisor or distribution channels; travel experience preferred
  • Exceptional communication skills for engaging with senior stakeholders
  • Proactive and innovative mindset, thriving in undefined environments

Responsibilities

  • Build and execute a comprehensive partner marketing framework including campaigns and partner communications
  • Design and implement deal structures that promote advisor booking behavior
  • Create enabling materials for the account management team to effectively promote partner programs
  • Establish a feedback loop for evaluating partner promotions and iterating based on performance
  • Develop case studies to support partner growth strategies
  • Identify and foster new growth opportunities among partners

Benefits

  • Unlimited vacation
  • Health Insurance options including fully covered plans
  • Dental & Vision Insurance
  • Wellhub Memberships
  • 401k plan with company match
  • Commuter Benefits
  • Supplemental Life Insurance
  • Stock Options
Full Job Description
About The Role

As Head of Partner Marketing & Growth, you'll define how we show up for our partners commercially: campaigns, deal structures, enablement materials, and growth programs. Reporting to Director, Travel Partners, you'll coordinate across stakeholders while owning the full motion from strategy to execution, and you'll be the connective tissue between what our partners want to achieve and what our advisor network can deliver.
Key Responsibilities
  • Build and execute Fora's partner marketing framework: campaigns, co-marketing programs, seasonal promotions, and partner communications.
  • Design deal processes, structures and promotional mechanics that drive measurable advisor booking behavior.
  • Develop the materials and packaging that enable our account management team to sell partner programs effectively.
  • Build a feedback loop on existing partner promotions or offers - tracking performance, identifying what's working, and iterating.
  • Develop case studies and proof points that support partner growth conversations.
  • Identify and develop new partner growth opportunities across the portfolio.
Requirements
  • 7+ years in partner marketing, growth marketing, or B2B marketing at a marketplace, travel platform, or premium consumer brand
  • Experience building marketing programs that drive commercial outcomes - you measure success in revenue and adoption, not impressions
  • Ability to own both strategy and execution - you write the brief and ship the campaign
  • Strong understanding of how advisor or distribution channels work; travel industry experience a strong plus
  • Sharp communicator comfortable presenting to senior external stakeholders
  • Self-directed and energized by building in an environment where the playbook doesn't exist yet
Compensation

Compensation for this role varies based on experience, with an indicative range of $140K-$170K + equity. Final compensation will depend on the level at which the candidate is hired, as we're considering multiple levels for this role.
  • Unlimited vacation
  • Health Insurance (including an option completely covered by Fora HQ)
  • Dental & Vision Insurance
  • Wellhub Memberships
  • 401k plan with company match
  • Commuter Benefits
  • Supplemental Life Insurance
  • Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

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