About the Role:Lead Dyson's U.S. media strategy across all channels, integrating full-funnel planning and activation to grow both category and brand presence. Partner with category directors and cross-functional teams to create annual plans, optimize campaigns, and maximize media effectiveness.
Key Responsibilities:
- Strategy Development & Execution
- Shape and implement annual media plans per category, plus cross-category brand initiatives
- Identify high-performing and emerging media channels; test, learn, and refine strategies
- Oversee budget planning, costing models, and scenario planning to achieve commercial objectives
- Develop and maintain a Brand to Demand operating model, balancing brand-building and direct revenue goals
- Measurement & Optimization
- Lead media mix modeling (MMM), collaborating with insights, analytics teams, and agency partners
- Cascade actionable MMM reports; drive an environment of continual performance review and learning
- Set and review agency KPIs, ensure campaign optimization, and maximize ROI
- Media Planning, Evaluation & Auditing
- Manage agency partners to reach the right audiences across digital/traditional platforms, and innovate throughout the purchase journey
- Ensure timely campaign delivery and maximize value of media investments
- Collaborate globally to track performance, refine plans, and implement digital initiatives
- Digital Strategy & Campaign Management
- Drive integrated digital campaigns, working closely with e-commerce, retail.com, and affiliate teams
- Increase site traffic, conversion rate, and average order values using data analytics and major digital platforms
- Manage budgets, negotiate services, and build comprehensive media views for each funnel stage
- Team Development & Leadership
- Build, develop, and motivate a high-performance media team
- Inspire passion and expertise in digital media, foster continuous improvement, and support internal/external communication
About You:- Bachelor's degree in Business or related field
- 10+ years total marketing experience, including 5+ years in digital and 3+ in senior leadership roles
- Deep experience with transactional websites for consumer brands, paid search, and analytics
- Strong grasp of media channels, digital creative assets, web technologies, campaign optimization, media mix modeling, and ROI evaluation.
- Proven ability to manage agencies, direct projects, motivate teams, and communicate effectively
- Innovative, proactive, and detail-oriented
- Experience with major analytics tools, online search marketing certification (preferred)
- Able to travel up to 25%
- Strong project management, leadership, and team-building skills
- Deep understanding of Dyson's brand and values
Salary: $168,000-$210,000 annually + bonus opportunity
Benefits:At Dyson, how we reward you is linked to our high-performance culture. But it's about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you're in and the moments that matter.
Financial benefits:
- 401K with up to a 4% match
- Company paid Life Insurance and AD&D
- Flexible Savings Account (FSA) and Health Savings Account (HSA)
Lifestyle benefits:
- Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
- Pre-tax Commuter Benefits (applicable areas only)
- Generous Child Care Leave Program
- Wellness Program
- Employee Assistance Program
- Dyson Product Discounts
Health benefits:
- Multi-Level Healthcare Coverage Options
- Vision & Dental Coverage
- Company paid Short-Term and Long-Term Disability
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