Role Overview

We're looking for a Head of Marketing to own how Somethings shows up to the world to health insurance plans, state partners, and in the broader cultural conversation about teen mental health.

This is a senior, trusted, end-to-end role. You'll set the narrative and personality of the Somethings brand and make it real across content, conferences, performance, and commercial marketing.

We're looking for an exceptional B2B marketer who can do two things most people can't do at once: build a brand people actually care about, and run a disciplined, measurable engine that drives commercial outcomes.

A big part of the job is figuring out how to make Somethings genuinely relevant to health plans - through taste, channel strategy, and earned attention, not just spend. But of equal importance is finding a way to make Somethings the most culturally relevant brand in youth mental health and solidify us as the trusted resource for teens nationwide through our brand presence.

What You'll Do

You'll be the sole owner of the brand and how Somethings shows up for our commercial B2B clients, as well as the marketing engine behind it.

1. Own the Brand

Make Somethings impossible to ignore.

• Set our positioning, narrative, and voice - then personally bring it to life
• Build a brand that earns attention: content and campaigns that travel, get talked about, and get us in front of the people who matter
• Translate outcomes, mission, and customer success into compelling stories
• Make Somethings culturally relevant in the conversation about teens and mental health, not just a vendor logo on a slide
• Hold the bar on taste and craft across everything we put into the world

2. Build the Commercial Demand Engine

Build and run the systems that help our commercial team win.

• Develop content, campaigns, and thought leadership that reach CMOs, behavioral health directors, and procurement leads at health plans and state agencies
• Own our LinkedIn presence and how Somethings shows up to health plan buyers and state partners
• Shape our conference, field marketing, and ABM strategy across the health plan and Medicaid ecosystem
• Create sales enablement and positioning that gives our commercial team a clear, compelling, credible story - and a real edge through long enterprise cycles
• Stand up the infrastructure - playbooks, content calendars, lead nurture - that keeps Somethings top of mind

3. Make Somethings the defining voice in youth mental health

Generate interest and eyeballs towards the Somethings brand.

• Drive PR and earned media: own our relationship with press, land the stories that put Somethings at the center of the youth mental health conversation, and make us the brand reporters call first
• Engineer viral and culturally relevant content across the channels where our payer partners exist.
• Build partnerships - with creators, institutions, advocates, and aligned brands - that expand our reach and borrow credibility we couldn't buy
• Make Somethings the most relevant name in the category: the one people cite, follow, and want to be associated with

Who You Are

You are a builder-marketer with real range - equally credible setting brand strategy and digging into a campaign's performance data.

• You have 8-15 years of B2B marketing experience, with a track record of both brand-building and demand generation
• You can point to brands or channels you personally grew from "unknown" to "people pay attention to this" - and to programs that generated real top-of-funnel pipeline for a sales team
• You're as comfortable writing a post, launching a campaign, or making your own assets (Canva, Figma) as you are setting strategy
• You have genuine performance chops - channel testing, paid optimization, attribution - and you can prove the impact of your work with numbers
• You care deeply about voice, positioning, and how a company feels in the world, not just how it converts
• You can get fluent fast in a hard B2B/B2G buyer like health plans, managed care organizations, or state agencies - healthcare background not required
• You thrive in ambiguity, love owning problems end-to-end, and don't need a big team or budget to make real impact
• You have the judgment and standards to build and lead a team as we grow

How We Work

We're building a culture that blends high performance, deep belonging, and radical clarity:

• We care about outcomes, not theatrics
• We move quickly and learn constantly
• We speak the truth early
• We protect focus
• We hold a high bar for craft and quality
• We're small, intense, collaborative, and mission-driven
• We care deeply about each other - and the millions of teens we serve

If you're looking for a place where you can truly own your work and shape how a company shows up in the world, this is it.

Work Environment

This is a full-time hybrid position in our NYC office in Williamsburg, Brooklyn. We will consider fully remote for exceptional talent.

We operate with an output-driven culture and provide flexibility throughout the week as needed.

What We Offer

• Competitive salary, aligned with Head-of-Marketing scope and impact - $200,000 - $250,000
• Meaningful equity, reflecting your foundational role in shaping the company's voice and growth
• Comprehensive health insurance
• High ownership and autonomy
• Unlimited days off
• Final role level and compensation will be based on experience, scope, and demonstrated impact.