Job Title: Head of Marketing
Experience: 10+ years of B2B marketing leadership targeting healthcare enterprises
Qualification: Bachelor's degree in Marketing, Business, or Communications (required), MBA or healthcare-related advanced degree (preferred).
Location: Dallas, Texas
Terms: Full-time
Job SummaryEnterprise B2B marketing leader driving an aggressive growth strategy.
Reports directly to the CEO. Own the complete marketing function for both RCM services and SaaS software. Builds a scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM.
Recognition & Growth- Inc. 5000 honoree - 2 consecutive years, recognized for rapid revenue growth
- SMU Cox 100 - 3 consecutive years (fastest-growing Dallas companies)
- Proven scalability: Built on proprietary technology and dedicated global teams
Dual-Brand Portfolio- Plutus Health (Primary Brand): Tech-enabled RCM outsourcing serving multi-specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, and AR optimization
- Artemis ABA: Practice management SaaS platform for ABA therapy providers
What Makes Us Different- Technology-first approach: Proprietary workflows, AI-powered automation, real-time analytics
- Vertical expertise: Deep specialization in behavioral health, ABA therapy, and ASC billing
- Global delivery advantage: Round-the-clock support with cost savings
- KPI-driven pricing model
- Rapid growth trajectory: Expanding its client base, geographic footprint, and service capabilities
CRITICAL REQUIREMENTS (Must Have)Enterprise ABM Experience- 10+ years of B2B marketing leadership targeting healthcare enterprises
- Proven ABM program success with measurable pipeline impact
- Experience building and executing multi-touch ABM campaigns targeting C-suite and clinical decision-makers
- Experience with 12-month enterprise sales cycles involving 5-10 stakeholders
- Track record of achieving 30%+ improvement in sales cycle velocity through ABM
Healthcare Industry Expertise- RCM outsourcing services marketing (medical billing, coding, denial management)
- Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software)
- Deep understanding of healthcare buyer personas: CFOs, CEOs, and PE-backed boards
- Experience marketing to CFOs and PE-backed healthcare organizations, with the ability to create ROI-focused messaging aligned to EBITDA improvement, operational efficiency, and portfolio optimization
- Knowledge of HIPAA compliance in marketing operations
- Experience marketing to multi-specialty practices, ABA therapy providers, behavioral health clinics, and PE portfolio companies
Digital Marketing Mastery- HubSpot expert: Deep experience with workflows, lead scoring, attribution reporting, and marketing automation
- Full-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, and retargeting
- Marketing automation platforms (HubSpot, Marketo, Pardot)
- Intent data platforms (6sense, ZoomInfo, Bombora)
- Account-based advertising and personalization tools (Demandbase, Terminus, Mutiny)
AI-Powered Marketing Innovation- Experience leveraging AI for scale and efficiency, including generative AI for content creation, personalization, and campaign optimization
- AI-driven marketing automation: Predictive lead scoring, email optimization, chatbots, and dynamic website personalization
- Proven track record of reducing content creation time by 40%+ while maintaining quality through AI tools
Brand & Market Leadership- Trade show and event strategy (HFMA, CASP, BHB, ASCA): Booth design, sponsorships, and ROI tracking
- Brand positioning and messaging against market leaders
- Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings
- Customer engagement initiatives: User conferences, advisory boards, reference programs, success stories
- Analyst relations: Engaging KLAS, Black Book, and Gartner to build market credibility
Execution Excellence- Experience building a marketing function from scratch in a growth-stage company ($50M-$100M revenue)
- Managed marketing budgets of $3M+ with strong ROI discipline
- Led teams of 5-10+ members (internal and agencies)
- Built a scalable content engine: Case studies, whitepapers, video, webinars
STRONG PLUS (Differentiators)Industry Experience- Global delivery model marketing experience
- ABA, behavioral health, or ASC market knowledge
- Experience in PE-backed healthcare companies
- Marketing engagement with CFOs, COOs, and PE portfolio company boards
- Competitive intelligence expertise
Technical Capabilities- HubSpot certifications (Marketing Software, Inbound, Revenue Operations)
- AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI
- Predictive analytics and propensity modeling
- Marketing data warehouse architecture
- API integrations and martech stack optimization
Strategic Skills- Market research and analyst relations (KLAS, Black Book, Gartner)
- Key Opinion Leader (KOL) development programs
- Partner/channel marketing experience
- PE firm relationship building and portfolio company targeting
KEY RESPONSIBILITIESStrategic Planning (25%)- Own revenue contribution targets through marketing-sourced pipeline
- Develop integrated marketing strategy across services (Plutus) and software (Artemis)
- Build ICP definitions and account selection criteria for ABM programs
- Create competitive positioning
- Design and execute tiered ABM programs targeting named enterprise accounts
- Develop CFO-focused value propositions, including ROI calculators and EBITDA impact models
Brand, Events & Market Presence (25%)- Plan and execute major healthcare conferences annually
- Target PE firm events and healthcare investment conferences
- Launch annual customer conference and advisory board programs
- Produce annual thought leadership content on RCM trends, ABA outcomes, and financial optimization
- Engage KLAS, Black Book, and Gartner for evaluations and rankings
- Build PR strategy and media presence in healthcare publications
Demand Generation (35%)- Generate marketing-qualified accounts (MQAs)
- Drive pipeline growth from marketing channels
- Execute LinkedIn ABM campaigns
- Build SEM strategy to capture high-intent search traffic
- Create vertical-specific content across target segments
- Develop board-ready materials (executive summaries, ROI models, implementation roadmaps)
- Optimize conversion funnels
- Implement AI-powered lead scoring, email optimization, and personalization
Sales Enablement & Team (15%)- Develop personalized landing pages and account-specific microsites
- Create competitive battlecards and sales decks
- Build CFO-focused tools (ROI models, TCO analyses, payback calculators)
- Conduct weekly pipeline reviews with sales leadership
- Recruit and manage a 3-5 member marketing team
- Build real-time dashboards tracking engagement, pipeline, and revenue
QUALIFICATIONSEducation & Experience- Bachelor's degree in Marketing, Business, or Communications (required)
- MBA or healthcare-related advanced degree (preferred)
- 10+ years of B2B healthcare marketing leadership
- 5+ years of enterprise ABM experience
- 3+ years in RCM or healthcare SaaS marketing
- Experience selling to CFOs and PE-backed healthcare organizations
Technical Skills- HubSpot Marketing Hub (advanced proficiency)
- AI tools for content, analytics, and automation
- LinkedIn Campaign Manager and Sales Navigator
- Google Analytics 4, Google Ads, Tag Manager
- ABM platforms (Demandbase, 6sense, Terminus)
- Intent data tools (ZoomInfo, Bombora, Clearbit)
- Analytics tools (Tableau, Looker, Power BI)
- Financial modeling tools for ROI/TCO analysis
Leadership Competencies- Data-driven decision-making with strong analytical rigor
- Financial acumen: Ability to communicate in CFO metrics (EBITDA, ROI, cash flow, payback)
- Cross-functional collaboration across marketing, sales, product, and operations
- Strong understanding of RCM workflows, HIPAA, and healthcare buying committees
- Executive presence: Comfortable engaging with C-suite and boards
- Bias for action with comfort in ambiguity
- Ability to balance strategic vision with hands-on execution
WORKING STYLE & CULTURE FITYou'll thrive here if you:- Move fast in a high-growth environment
- Make data-driven decisions and operate through dashboards
- Prefer direct communication and fast decision-making
- Can translate marketing into financial outcomes
- Are entrepreneurial and comfortable building from scratch
- Are results-oriented and measured on revenue impact
- Are hands-on and execution-focused
Why join Plutus Health?- Momentum: Inc. 5000 + SMU Cox 100 (3 years) = proven growth trajectory
- Impact: Build the marketing function from the ground up at a critical inflection point
- Growth Market: Healthcare RCM and ABA SaaS are rapidly expanding
- Target-Rich Environment: PE firms managing healthcare portfolio companies
- Competitive Advantage: Global delivery model + proprietary technology
- Leadership: Experienced operators with a decisive and empowering CEO
