Proven experience scaling a company in e-commerce or martech
Strong skills in paid acquisition strategies
Experience building affiliate or partnership programs
Comfortable with cold outreach and targeted campaigns
Proficient in HubSpot or similar CRM tools
Understanding of key marketing metrics like CAC and LTV
Bonus for experience with Klaviyo or Shopify apps
Responsibilities
Lead the entire demand generation process for a Shopify-focused product
Scale the customer base from hundreds to thousands in under a year
Manage a significant annual marketing budget for effective channels
Execute paid advertising on platforms like LinkedIn and Meta
Develop and oversee an affiliate program and content strategy
Implement strategies for outbound and cold email outreach
Collaborate closely with Founders on strategic marketing initiatives
Recruit and expand the marketing team to meet growth objectives
Benefits
Immediate impact on company direction as a key player
Opportunities for rapid personal and professional growth
Remote-first flexibility allowing for work autonomy
Collaboration with the founding team directly
Be part of a mission to transform brand-customer marketing
Full Job Description
What You'll Do:
Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound
10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!)
Deploy a $1M+ annual marketing budget across channels that actually convert
Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut
Build and manage our affiliate program and content engine (agencies, consultants, tech partners)
Oversee our outbound and cold email strategy
Work directly with Founders on channel strategy, messaging, and market positioning
Hire and scale the marketing team as we hit milestones
Who You Are:
4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing
You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech
Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)
Experience building affiliate or partnership programs from scratch
Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting
Fluent in HubSpot (or similar CRM) for pipeline management and automation
You think in CAC, LTV, payback period, and channel contribution
Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools
Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos.
What We Offer:
Impact: Join at the ground floor where your work directly influences company trajectory
Growth: Rapid company growth creates exceptional learning and advancement opportunities
Flexibility: Remote-first culture with autonomy over your work
Team: Work alongside the founding team
Mission: Revolutionizing the way brands understand and market to their customers
