Head of Marketing

Onos

$120K — $180K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-10 years of marketing experience, ideally in the healthcare sector.
  • Proven experience working with health plans and payers.
  • Demonstrated ability to own marketing strategy from concept to execution in a B2B startup environment.
  • Experience managing conference participation and industry events.
  • In-depth understanding of healthcare purchasing cycles and marketing alignment.

Responsibilities

  • Define brand perception and develop Onos Health's narrative and visual identity.
  • Create and implement a robust content strategy for credibility within healthcare.
  • Manage company presence at key industry conferences and events.
  • Develop co-marketing strategies with partners and health plan customers.
  • Generate demand through tailored pipeline marketing programs.
  • Establish marketing operations tools, processes, and reporting frameworks.

Benefits

  • Flexible hybrid work arrangement with 2-3 days in the San Francisco office.
  • Unlimited vacation policy for work-life balance.
  • Paid parental leave for family support.
  • Comprehensive medical, dental, and vision insurance coverage.
  • Pre-tax commuter benefits to ease travel costs.
  • 401(k) plan for retirement savings.
  • Significant equity opportunity as an early-stage employee.
  • Direct mentorship from seasoned founders.
  • Chance to shape company culture and build a team from the ground up.
  • Regular team events and offsites for team bonding.
  • Provision of necessary equipment and home office setup.
Full Job Description
The role

We're looking for a Head of Marketing who will be our first dedicated marketing hire. You will report directly to our CEO. This is a hands-on, high-ownership role for someone who has done real marketing work in healthcare and is ready to own the full function at a category-defining startup.

You will build the foundation for how Onos Health shows up in the market, shaping our brand, content, conference presence, and partnerships. You will define and execute the marketing strategy from the ground up, creating a clear, consistent narrative that resonates with health plans and their priorities.

The goal is to position Onos as THE platform for innovative health plans looking to transform how they operate.

What you'll own
  • Brand & positioning: Define how we're perceived in the market, develop our voice, narrative, and visual identity standards
  • Content strategy: Build a content engine that earns credibility within the healthcare space
  • Conference & events: Own our presence at key industry events
  • Partnership marketing: Develop co-marketing strategies with channel partners, health plan customers, and ecosystem players
  • Demand generation: Build pipeline programs that map to a B2B healthcare sales cycle; work closely with the CEO and any future sales hires on outbound and inbound alignment
  • Marketing ops: Stand up the tools, processes, and reporting that will scale with us

What we're looking for
  • 6-10 years of marketing experience, with strong roots in healthcare
  • Experience working with health plans and payers
  • Track record of owning marketing end-to-end at an early-stage B2B company, including conference and events experience
  • Deep understanding of how health plans, TPAs, and payer organizations buy, and how to build marketing that aligns with those cycles
  • High level of agency with a "build fast, own it all" mindset

Location:
  • Based in San Francisco and willing to work in a hybrid work environment 2-3x per week

Benefits and Perks:
  • Flexible hybrid arrangement: 2-3 days/week at San Francisco office (Financial District), remote-first culture
  • Unlimited vacation policy
  • Paid parental leave
  • Medical, dental, and vision insurance
  • Pre-tax commuter benefits
  • 401(k)
  • Significant equity as an early employee
  • Direct mentorship from experienced founders
  • Ground-floor opportunity to help build a team and culture
  • Regular team events and offsites
  • Company-provided equipment and home office setup

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