Head of Marketing

Clark

$120K — $180K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of marketing experience
  • Experience in demand generation and content development
  • Strong writing and messaging skills
  • Familiarity with executive and professional services buyer personas
  • Ability to simplify complex technical products for market understanding
  • Proven ownership of task execution
  • Experience in establishing a marketing function from the ground up

Responsibilities

  • Own positioning, messaging, and category narrative for Clark
  • Create educational content for accounting firms on AI audit transformation
  • Collaborate with Sales on campaigns and enablement materials
  • Develop customer stories and case studies
  • Manage events, webinars, and marketing operations
  • Design campaigns targeting audit partners and firm leadership
  • Oversee website and email marketing strategies
  • Measure campaign effectiveness and contribute to pipeline tracking
  • Build and scale the marketing team

Benefits

  • Opportunity to shape a new category in a trust-sensitive market
  • Hands-on leadership role with direct execution responsibilities
  • Potential to influence significant market education and credibility-building
  • Collaboration with executive leadership and sales teams
  • Flexibility to build and shape the marketing function according to vision
Full Job Description
The Role

We are hiring a Head of Marketing to build Clark's demand engine, category narrative, and market presence. This person will own the marketing foundation across positioning, content, demand generation, events, customer storytelling, and sales enablement.

This is a hands-on leadership role. You should be comfortable setting strategy, writing, launching campaigns, supporting sales, and building the marketing function from the ground up.

Why This Role Matters

Clark is creating a new category in a market that is highly trust-sensitive and relationship-driven.

Customers need to understand not only what Clark does, but why AI-powered audit workflows are safe and valuable. Marketing will play a critical role in educating the market, building credibility, creating demand, and supporting sales.

What You'll Do
  • Own Clark's positioning, messaging, and category narrative
  • Create content that educates accounting firms on AI-powered audit transformation
  • Partner with Sales on campaigns, outbound messaging, and enablement materials
  • Build customer stories, case studies, and proof points
  • Own events, conferences, webinars, and field marketing motions
  • Develop campaigns targeting audit partners, managing partners, innovation leaders, and firm executives
  • Manage website, content, email, and marketing operations
  • Track pipeline contribution and campaign effectiveness
  • Build the marketing team as the function scales


Who You Are
  • 5+ years of marketing experience
  • Experience building demand generation and content programs
  • Strong writing and positioning ability
  • Comfortable marketing to executive and professional services buyers
  • Able to turn complex technical products into clear market narratives
  • High ownership and willingness to execute directly
  • Comfortable building a marketing function from scratch


Bonus
  • Experience in vertical SaaS, fintech, accounting, compliance, legaltech, or AI
  • Experience marketing to professional services firms
  • Experience with founder-led or early-stage marketing
  • Experience building category narratives
  • Experience with events and field marketing

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