About the RoleAtoB is hiring a Head of Marketing to own the entire marketing function and report directly to the CEO. This is not a turnaround story. It is a scale-up story, and the foundation is already built.
Our partner program has become a growth engine. Major fuel networks, enterprise logistics providers, and national fleet operators are already on the platform. Partnership growth is running at 7-8x year over year, and revenue is scaling rapidly quarter over quarter.
You will inherit a strong starting lineup: a growth marketer, an events marketer, a designer, and an SEO/content agency that has driven significant year-over-year growth in organic acquisition. You will also hire two critical roles, a Lifecycle Email Marketer and a Partner Marketer, to round out the team. The ingredients are here. We need a marketing leader who can turn them into a compounding machine.
What You'll Do- Own end-to-end marketing strategy across brand, demand generation, content, lifecycle, partner marketing, PR, and the website
- Build and lead a high-performing marketing team, starting with two immediate hires (Lifecycle Email Marketer, Partner Marketer) and scaling from there
- Accelerate partner-driven growth by creating co-marketing programs, partner enablement materials, and joint go-to-market playbooks across our major fuel network and enterprise logistics partners
- Design and execute lifecycle campaigns that convert SMB fleet operators entering our funnel into activated, retained customers
- Establish AtoB's brand as the defining voice in fleet payments, positioning the company for its next phase of growth, international expansion, and long-term market leadership
- Direct a marketing team that operates with AI as a core multiplier. You will be expected to use tools like Claude Code to move faster, test more, and scale output without scaling headcount linearly
- Collaborate cross-functionally with product, sales, partnerships, and finance to center our customers in every way and ensure marketing is tightly aligned with revenue
- Define and own marketing's KPIs, attribution models, and reporting using our existing stack (Segment, Hightouch CDP, HubSpot, Linear)
What We're Looking For- 10-12+ years of marketing experience, with 3-5+ years leading a marketing function or team at a high-growth B2B or fintech company
- Player/coach energy. You are hands-on, energetic, and comfortable writing copy in the morning and presenting board-level strategy in the afternoon
- Proven track record of building demand generation and lifecycle programs that drove measurable pipeline and revenue growth
- Experience marketing to SMBs, fleet operators, or other operationally focused buyer personas (a plus if you have worked in payments, logistics, or financial services)
- Comfort operating in zero-bureaucracy, high-ownership environments where you build systems from scratch rather than inherit them
- Strong instincts for brand storytelling and positioning, with the ability to translate technical product capabilities into customer-centric narratives
- Fluency with modern marketing infrastructure: CDPs, marketing automation, attribution, and analytics tools
- Proficiency directing teams that use AI tools (Claude, ChatGPT, Cursor, etc.) as core parts of their workflow. You don't need to be an engineer, but you need to know how to lead a team that ships with AI and hold them accountable for output quality
Nice to Have- Experience at a Series B through D company that scaled past $100M in revenue
- Background in partner or channel marketing, especially co-marketing with large enterprise partners
- Familiarity with the trucking, logistics, or fleet management industry
- Prior involvement in IPO preparation or international market entry from a marketing perspective
