We're hiring a founding growth marketer to take a running growth engine much further. Your goal: drive aggressive brand awareness and category mindshare, fast, and turn it into both enterprise pipeline and PLG trials. You'll own the channels, run the experiments, and build a small team. The role Drive brand awareness and mindshare through fast, timeboxed experiments, then convert that attention into enterprise pipeline and PLG trials. Both motions run off the same digital channels, so awareness is the top of the funnel that feeds both at once. Think Semrush: even at enterprise scale, pipeline still runs through PLG-style digital marketing. This isn't greenfield. The channels, infrastructure, and data exist. You inherit a working system, make it better, and open new channels on top, so Sam can focus on product and enterprise sales. What you own: • Paid acquisition (Google, Meta, LinkedIn): take over, optimize, scale. • Content and SEO/GEO: organic and AI-search visibility. • Lifecycle: onboarding, activation, retention flows. • New-channel experiments: podcasts, YouTube, free tools, influencers, community. • LinkedIn and personal brand (we sell to marketers). • Build and manage the growth team (2 existing + 2-3 new hires). Requirements A mid-senior IC or first-time manager with strong fundamentals, a growth mindset, and the hunger to move fast. We bet on potential over pedigree. • T-shaped: deep in at least one channel (paid, SEO, lifecycle, social), capable across all, from doing the work yourself. • Experiments-driven: you run 2-3 week timeboxed tests, then kill or scale. • AI-native: you use AI daily. Non-negotiable. • Builder: you stand up channels and playbooks from scratch, then build a team around them. • 5-10 years in growth or digital marketing, B2B SaaS preferred (adjacent verticals fine). Nice to have: Active on LinkedIn/podcasts; experience at a PLG company that added enterprise (Notion, Grammarly, Loom); managed $500K+ ad spend directly; SEO/content with pipeline attribution. Not a fit if you only delegate, you're single-channel (just email or just events/ABM), you're big-company- only with no startup/build experience, you don't use AI, or you need a team of 10+ to function. Think founding growth marketer at Series A/B, not VP Marketing at Series D. Why it's compelling • Category-defining: build the growth engine for a new category, a career-defining story. • Real ownership: you own the entire growth function and build it your way. • Founder who gets it: Sam has done this work, won't second-guess good experiments, unblocks fast. • Profitable and growing: no runway anxiety, real revenue, meaningful equity. Process Recruiter screen → founder intro → founder deep-dive on channels → take-home brief + presentation → call with Head of GTM → final call. We move fast: first screen to offer in two weeks for the right person.