Head of Growth Marketing

Kikoff

$295K — $380K *
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years in user acquisition with a track record of meeting CAC/ROAS targets
  • 5+ years in a leadership role guiding and motivating teams
  • Deep expertise in a range of paid media channels including social and search
  • Proficient in hypothesis-driven testing methodologies and data analysis
  • Strategic problem-solver with an ability to prioritize and mobilize teams
  • Self-starter comfortable in fast-paced environments managing multiple priorities
  • Experience in fintech or D2C, SQL proficiency is a bonus

Responsibilities

  • Manage and optimize the marketing budget to grow user acquisition while maintaining CAC/ROAS
  • Lead and develop performance marketing and creative teams
  • Explore and establish new distribution channels beyond paid media
  • Collaborate with cross-functional teams to execute campaigns
  • Guide the marketing team through various growth stages for apps
  • Launch new products and expand into new markets
  • Analyze campaigns and adjust strategies based on performance data

Benefits

  • Full-time position based in San Francisco HQ
  • Equity options available
  • Opportunity for professional growth and skill enhancement
  • Fast-moving, fast-growing work environment
  • Join in improving financial well-being for customers
Full Job Description
We9re looking for a Head of Growth Marketing who can help us continue to grow our family three finance top-100 ranked apps, leading our performance marketing and creative teams. You9ll be responsible for growing our acquisition volume with strict CAC/ROAS goals. Kikoff financial products have already helped millions of customers improve their credit scores and access their paycheck early; and with your help we can improve the financial lives of millions more. This is a full-time position in our San Francisco HQ with benefits and equity in a fast-moving and fast-growing environment that will help you grow your abilities and career as you help build a better ecosystem of credit for our customers. What you9ll do: - Directly responsible for our marketing budget and growing the number of users who join our program while keeping constant or improving our CAC/ROAS - Lead, mentor and grow the performance marketing and creative teams - Stand up new distribution channels and strategies beyond paid media including organic growth and b2b2c - Work cross-functionally to bring campaigns and results to life: working with designers, copywriters, product team, data analysts, and more. - Lead the team through various stages of marketing maturity for a mix of apps through launching and cracking new products and markets as well as growing acquisition for our mature products and programs What will help make you successful: - 15+ years of a proven track record of driving towards new user acquisition growth goals under set CAC/ROAS or volume targets, timelines and budgets at scale. - 5+ years as a proven people leader able to guide, influence and motivate teams and organizations with a track record of managing performance and driving towards measurable goals and outcomes. - Deep knowledge of paid media, measurement, and performance marketing channels such as Facebook, TikTok, Google ads, mobile DSPs, TV, direct mail and more. - Mastery of hypothesis driven A/B, MVT and incrementality testing with the ability to lead a team through analyzing test result data to tease out learnings and insights to inform future testing. - Strategic thinker and leader, able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities, and mobilize teams and resources to move the business forward. - Self-starter with a move-fast bias towards action who is able to manage multiple, competing priorities in a fast-paced environment. - Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles. - Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation. - Experience in a fintech business, or a D2C industry and SQL proficiency is a bonus. - SQL proficient to be able to pull your own data and cross-validate results. Base Range $295,000-$380,000 USD

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