Baidu USA

Head of Global Business Unit, Baidu USA

Baidu USA$150K — $278K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or relevant field; Master's preferred.
  • 10+ years in business development, sales, or marketing, ideally within programmatic advertising.
  • 5+ years of sales team management with a strong revenue achievement record.
  • Experience with ad tech vendors, direct advertisers, and various trading desks and platforms.
  • Excellent communication, negotiation, and interpersonal skills.
  • Strong analytical skills, utilizing data for business decisions.
  • Willingness to travel as necessary for business needs.
  • Proficiency in Mandarin is a plus.

Responsibilities

  • Lead U.S. sales operations, identifying new business opportunities in programmatic advertising.
  • Develop and implement sales strategies to meet revenue targets and grow market share.
  • Conduct market research to analyze trends and inform business decisions.
  • Deliver persuasive presentations to clients about the company's offerings.
  • Update senior management on business performance and progress towards revenue goals.
  • Manage the U.S. team directly, ensuring effective operations and alignment with revenue growth objectives.

Benefits

  • Full-time onsite work environment with a focus on team collaboration.
  • Access to a next-generation, AI-driven programmatic platform.
  • Joining a fast-growing DSP with a foundation of 22 years in digital advertising.
  • Opportunity to lead a high-performance team in a dynamic market.
  • Position based in the tech hub of Mountain View, CA.
Full Job Description
Job Title: Head of Global Business Unit, Baidu USA
Job Location: Mountain View, CA
Job Type: Full-Time, Onsite, Monday - Friday

About MediaGo
MediaGo DSP is transforming advertising with a next-generation, AI-driven programmatic platform. Backed by 22 years of digital advertising expertise, our high-performance infrastructure and speed-to-market advantage make us one of the fastest-growing DSPs in the industry.

About the Role
MediaGo is seeking a Senior Manager to drive revenue growth in the U.S. programmatic advertising market. You will lead sales operations, identify new business opportunities, develop and execute growth strategies, manage a high-performing team, and provide data-driven insights to support business development and strategic decision-making. This role is ideal for a results-driven, hands-on leader who can combine market insight with effective execution to strengthen MediaGo's presence in the U.S. market.

Job Responsibilities
  • Lead sales operations in the U.S. market, identifying and pursuing new business opportunities in the programmatic advertising industry, including new client acquisition, partnership development, and strategic account growth.
  • Develop and execute sales strategies, guiding the sales team to achieve revenue targets and expand market share.
  • Conduct market research and analyze U.S. market trends, the competitive landscape, and emerging business models to provide data-driven support for business development strategies and decision-making.
  • Deliver compelling presentations to clients and partners, clearly communicating the value of the company's services and solutions.
  • Provide regular updates to senior management on business performance, team progress, and achievement of revenue targets.
  • Responsible for the revenue growth of the US market; directly manage the US team, including Sales, Operations, Marketing, and support functions, by setting goals, monitoring performance, achieving revenue targets, and ensuring smooth, efficient, and effective day-to-day office operations.

Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field; Master's preferred.
  • 10+ years of experience in business development, sales, or marketing, preferably in the programmatic advertising industry.
  • At least 5 years of proven experience in sales team management, self-driven and with a strong track record of achieving revenue targets and building robust relationships with clients and partners.
  • Experience working with ad tech vendors and platforms, direct advertisers, agency trading desks, SSPs, and DSPs.
  • Excellent communication and interpersonal skills, with the ability to build trust and negotiate effectively.
  • Strong analytical and problem-solving abilities, capable of leveraging data to drive business decisions.
  • Willingness to travel as required by business needs.
  • Proficiency in Mandarin is a plus.

Estimated Base Salary Range: 150k-278k USD

About Baidu USA

Baidu USA is the American subsidiary of Baidu, a Chinese technology company that specializes in internet-related services and products. Baidu USA focuses on developing artificial intelligence technologies for autonomous vehicles and other applications. The company's products include Apollo, an open-source software platform for autonomous vehicles, and DuerOS, a voice-activated digital assistant. Baidu USA was founded in 2011 and is headquartered in Sunnyvale, California.
Learn more about Baidu USA
Size
45,500 employees
Market Cap
$40.6 billion
Industry
Net Income
$22.3 billion
5 Year Trend
+12%
Revenue
$107 billion
NASDAQ

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