About the Role: We're looking for a
Head of Field & Executive Marketing to build and lead a modern field marketing function that helps drive enterprise growth.
This is a strategic growth role focused on how Nooks builds meaningful relationships in person throughout the customer journey - from first introductions with enterprise prospects to executive engagement, customer advocacy, and community building.
You'll define Nooks' annual portfolio of tentpole moments and high-touch programs - deciding where we lead, where we participate, and where we intentionally stay away. Every investment should have a clear purpose, whether that's building enterprise credibility, generating pipeline, accelerating strategic deals, deepening customer relationships, or strengthening our community.
We're looking for someone who thinks like a growth marketer, acts like an experience designer, and makes investment decisions like a portfolio manager. You understand that not every event deserves our presence, and that the most successful field marketing organizations create fewer, more intentional experiences with greater business impact.
You'll lead a small but growing team while partnering closely with Sales, Customer Success, Marketing, and our executive team to build the foundation for a world-class Field & Executive Marketing organization.
What You'll Do:- Develop our field & executive marketing strategy
- Define the strategy for how Nooks uses high-touch experiences to drive awareness, pipeline, customer engagement, and enterprise growth
- Build the right portfolio of first-party programs, executive engagement, account-based experiences, community initiatives, and strategic third-party investments
- Make thoughtful investment decisions based on business impact, audience fit, and strategic priorities vs. tradition or industry convention
- Ensure every program has a clear business objective and measurable success criteria
- Build enterprise relationships
- Partner closely with Sales to develop account-based marketing programs that create meaningful engagement with enterprise prospects and buying committees
- Design executive engagement strategies that deepen relationships with senior Revenue, Sales, and RevOps leaders
- Create high-touch experiences that build trust, accelerate buying decisions, and strengthen long-term customer relationships
- Create unforgettable brand experiences
- Develop premium experiences that reflect the quality and ambition of the Nooks brand
- Design immersive executive gatherings, customer experiences, hospitality programs, and flagship moments that attendees remember long after they're over
- Raise the creative bar for how Nooks brings customers, prospects, partners, and industry leaders together
- Grow our customer community
- Expand engagement with our passionate SDR community while creating new opportunities to connect with enterprise decision makers
- Develop the vision for a flagship annual Nooks customer conference or executive summit that becomes a must-attend event for the industry
- Partner with Customer Success and Community Marketing to strengthen advocacy, customer engagement, and peer-to-peer connections
- Drive measurable business impact
- Partner closely with Demand Generation and Sales to create programs that generate new pipeline, accelerate active opportunities, and support customer expansion
- Develop measurement frameworks that evaluate success across awareness, pipeline creation, pipeline acceleration, executive engagement, customer expansion, and community growth
- Continuously optimize our portfolio based on performance, customer feedback, and evolving business priorities
- Build the foundation
- Lead and mentor a growing Field & Executive Marketing team
- Build the operating model, planning processes, agency partnerships, and playbooks that enable the function to scale
- Continuously experiment with new formats, technologies, and engagement strategies that differentiate Nooks in the market
What You Bring:- 8+ years of experience in Field Marketing, Executive Marketing, Account-Based Marketing, Strategic Events, or related B2B growth marketing roles
- Proven ability to develop field marketing strategies that drive measurable business outcomes, not just execute events
- Strong understanding of enterprise buying motions and how in-person engagement can build trust, influence buying committees, and accelerate revenue
- Experience partnering closely with Sales on account-based marketing and executive engagement strategies
- Exceptional taste and attention to detail, with a passion for creating premium customer and executive experiences
- Strong business acumen with the ability to make thoughtful investment decisions and align programs to measurable business outcomes
- Experience leading cross-functional initiatives across Marketing, Sales, Customer Success, and Executive Leadership
- Excellent operational and project management skills, with the ability to manage multiple complex programs simultaneously
- A creative builder who enjoys designing new playbooks, testing new ideas, and continuously raising the bar
