About the Role:We're looking for our first
Head of Communications & Content to build the storytelling engine behind the Nooks brand. Nooks is redefining how sales teams prospect and sell, using AI to replace the busywork of outbound with real conversations. As we scale, we need a founding storyteller to turn our product and customer momentum into a market narrative that elevates the elevates the conversation about Nooks.
Reporting to our CMO, you'll partner with her and our founders to bring Nooks' market narrative to life across every external channel. You'll own the communications and editorial strategy that transforms our point of view into original research, thought leadership, executive communications, PR, social media, and the content that powers our go-to-market.
This is a rare "build it from scratch" opportunity: you'll be Nooks' first communications and content hire, setting the strategy and operating model with the autonomy of a leader and the craft of a top-tier individual contributor. You'll also build and lead an ecosystem of agency partners, freelancers, and AI tools to scale your impact, laying the foundation for a Communications & Content function that will grow over time.
You'll partner closely with Marketing, Product, Sales, Customer Success, and our executive team to establish Nooks as the leading voice in AI for revenue teams.
What You'll Do: - Build our editorial strategy
- Own Nooks' editorial strategy and integrated content calendar across every channel
- Develop flagship content and oversee its execution through a mix of in-house creation, agency partners, and freelance contributors
- Ensure every piece of content reinforces our market narrative and supports business priorities
- Build repeatable editorial processes and quality standards that scale
- Lead original research and thought leadership
- Develop recurring research programs and benchmark reports that establish Nooks as an authority in AI for sales
- Partner with research vendors, agencies, and internal stakeholders to produce high-quality, data-driven thought leadership
- Turn proprietary customer insights into compelling stories the market wants to read and share
- Lead communications and PR
- Own Nooks' external communications strategy
- Manage PR agencies and external communications partners
- Drive proactive communications around launches, research, customer stories, milestones, and company news
- Build relationships with journalists, analysts, podcast hosts, creators, and industry influencers
- Evolve our social presence
- Refine Nooks' social media strategy to strengthen our thought leadership and enterprise credibility
- Develop executive and corporate social programs that amplify our point of view while staying authentic to each voice
- Build on the strong engagement that already exists within the SDR community, helping connect that grassroots enthusiasm with a broader enterprise audience
- Build the foundation
- Establish the operating model for Communications & Content, including agencies, contractors, editorial workflows, measurement, and AI-enabled content production
- Identify where external partners can accelerate execution while maintaining a high bar for quality
- Build the systems, processes, and team blueprint that will support a growing Communications & Content organization over time
What You Bring: - 10+ years of experience leading content, communications, editorial, or thought leadership programs at high-growth B2B SaaS companies
- Exceptional storytelling and narrative-building skills: you know how to uncover the stories that matter and translate ideas into compelling narratives that capture attention, shape perception, and inspire action
- Exceptional writing and editing skills: you can make complex ideas simple, compelling, and memorable
- Experience developing executive thought leadership, original research, and integrated content strategies
- Experience managing public relations and external communications programs
- Strong editorial instincts: you know what stories earn attention and which ones don't
- A strategic thinker who can connect company strategy to compelling market stories
- Equally comfortable developing strategy and rolling up your sleeves to execute
- Strong cross-functional collaborator with the ability to influence across teams and executive stakeholders
- Experience marketing to enterprise buyers, ideally sales, RevOps, or go-to-market leaders
