Head of Brand and Content

Fluidstack

$120K — $180K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven experience building a brand or content function from the ground up.
  • Demonstrated ability to create respected technical content for a demanding expert audience.
  • Experience owning and reshaping a company's narrative through impactful product launches.
  • Successful experience hiring and directing creative teams to elevate output quality.
  • Proven track record of delivering strong work on tight deadlines within a fast-paced environment.
  • Strong writing skills to establish quality standards for themselves and others.
  • Bonus: Background in deep tech, infrastructure, energy, or AI, with technical fluency in relevant areas.

Responsibilities

  • Own the Fluidstack brand and all content across multiple platforms.
  • Develop a content engine to translate technical details into compelling stories for target audiences.
  • Establish and maintain the company's voice and visual standards during rapid scaling.
  • Produce impactful launches, announcements, and thought leadership pieces that capture market attention.
  • Build and lead a high-performing brand and content team, hiring skilled writers and creatives.

Benefits

  • Commitment to pay equity and transparency.
Full Job Description
Role Scope
  • - Own Fluidstack's brand and content across every surface, from the website and technical writing to launches and recruiting narrative, so the company reads as the serious frontier builder it is.
  • - Build the content engine that turns deeply technical work, gigawatt buildouts, novel cooling, and custom networks, into stories engineers, AI labs, and partners take seriously.
  • - Set the voice and visual standard for the company and hold every team's external output to it as headcount scales 10x.
  • - Produce the launches, announcements, and thought leadership that make a technical company impossible to ignore in a crowded infrastructure market.
  • - Build and lead a small, high-output brand and content team, hiring writers and creatives who can match a technical bar and a fast cadence.
What We're Looking For
  • **The below is a starting point. We always make space for exceptional people, so if you don't fit this role exactly, tell us where you would.**
  • - You've built a brand or content function from a near-blank slate and made it a reason people took the company seriously.
  • - You've produced technical content that a skeptical expert audience of engineers, scientists, or investors respected rather than dismissed as marketing.
  • - You've owned a company or product narrative through a launch or repositioning that measurably changed how the market saw it.
  • - You've hired and directed writers, designers, or creatives and raised the quality bar of what shipped.
  • - You've shipped strong work on tight timelines at a company scaling fast, rather than polishing indefinitely.
  • - You write well enough yourself to set the standard, not only manage others who do.
  • - Bonus: Deep tech, infrastructure, energy, or AI category experience. In-house brand leadership at a fast-scaling company. Technical fluency in data centers or AI infrastructure. A portfolio of work you personally wrote or art-directed.


We are committed to pay equity and transparency.

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