GTM Programs Manager, AMER

Anthropic$270K — $310K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Designed and managed successful sales or GTM programs with measurable outcomes.
  • Strong analytical skills with proficiency in CRM data and BI dashboards.
  • Expert in structured program management including planning, milestones, and stakeholder alignment.
  • Successfully completed cross-functional initiatives without formal authority.
  • Excellent communication skills adaptable to both sales teams and executive leadership.
  • Ability to thrive in fast-paced, ambiguous environments while building processes from scratch.
  • Passion for developing safe and beneficial AI technologies.

Responsibilities

  • Advise AMER Sales Leadership with data-driven insights and recommendations.
  • Manage GTM programs from ideation to execution, focusing on clear objectives and milestones.
  • Establish measurement plans prior to program launch to ensure relevant metrics are tracked.
  • Integrate programs into existing GTM operational rhythms for direct oversight.
  • Develop comprehensive dashboards to showcase program performance at all organizational levels.
  • Create repeatable sales plays based on successful industry patterns and use cases.
  • Collaborate with various teams to ensure consistent program implementation across the field.

Benefits

  • Visa sponsorship available for eligible candidates.
  • Opportunity to shape a new function within the organization.
  • Flexible hybrid work policy requiring minimal office presence.
  • Focus on building innovative AI solutions with significant social implications.
  • Inclusivity in the hiring process, encouraging diverse candidates to apply.
Full Job Description
About the role

Anthropic's GTM Programs team turns our most strategic go-to-market priorities into structured, measurable programs that make our field the most successful they can be, thereby ensuring our customers' experience with our products is nothing short of exceptional. The team serves as a core strategic business partner function to the GTM organization, playing a critical role in driving growth and operational excellence, and in accelerating the safe adoption of frontier AI across the world's leading enterprises.

We're looking for a dynamic operator: a senior individual contributor who will serve as a trusted advisor to AMER Sales Leadership, driving strategic initiatives across Anthropic's GTM organization and owning a portfolio of programs end to end. You'll build a deep understanding of our organization and priorities, where we are and where we're going, and turn that vision into plans you execute: data-driven in determining what needs to happen, creative in how you design each program, and outcomes-driven in ensuring it drives the success of the field.

You'll work across a wide variety of teams, including Sales, Strategy, Enablement, Marketing, and Partnerships, helping them operate as one team behind each program.

GTM Programs is a new function, and this is one of its first hires: an opportunity to build the function, not just join it. The timing matters: every organization is deciding its AI strategy right now, and the programs this team builds shape how our field meets that moment. You'll help define what a well-run program looks like at Anthropic, operating with high autonomy.
Key responsibilities
  • Serve as a trusted advisor to AMER Sales Leadership: bring data-backed insight and recommendations into their operating reviews, and shape the strategic initiatives that come out of them
  • Own GTM programs end to end: translate leadership priorities into structured programs with clear objectives, owners, and milestones, and carry them from concept through launch, operations, and iteration with measured uplift as the outcome you're accountable for
  • Define the measurement plan before a program launches: baseline, targets, the metrics that will show uplift, and how results will be attributed to the program
  • Instrument every program into the GTM operating cadence, so leadership can inspect program results in the same reviews where they run the business
  • Build the dashboards and reporting that make program performance visible at every level of the organization, from global leadership to the individual seller
  • Package what's working (industry patterns, use cases, activation motions) into repeatable plays that sellers can run without you in the room
  • Partner with Strategy, Enablement, Product Marketing, and Partnerships to build programs once and land them consistently across the field
  • Gather structured feedback from sellers and sales managers, and treat every launch as a hypothesis to improve on
  • Build the templates, playbooks, and measurement infrastructure that let future programs launch instrumented by default
Minimum qualifications
  • Have designed and run sales or GTM programs end to end with measured results, and can speak to the uplift they produced, not only the activities they ran
  • Strong analytical capabilities: fluency with CRM data and reporting (e.g., Salesforce) and BI dashboards, and a demonstrated ability to turn complex data and ambiguous, open-ended problems into clear analysis, options, and a recommendation
  • Structured program management: plans, milestones, risks, dependencies, and a decision log that keeps stakeholders on one version of the truth
  • Have driven cross-functional initiatives to completion across teams without formal authority over any of them
  • Communicate clearly with both sellers and senior leadership, and can make complex material simple enough for the field to act on
  • Work effectively in fast-moving environments with high ambiguity, and are comfortable building where no process exists yet
  • Are excited about Anthropic's mission to develop AI that is safe and beneficial
Preferred qualifications
  • Extensive experience in GTM programs, sales strategy and operations, or a consulting background with a track record of building for clients rather than only advising
  • Hands-on experience creating AI workflows with Claude or similar tools, and comfort running and improving them at operational volume
  • Have designed measurement or attribution frameworks for GTM motions, such as pipeline sourced and influenced models, activation funnels, or experiment designs like control groups and staged rollouts
  • Strong understanding of GTM data and the drivers behind it
  • Have run pipeline generation, activation, or adoption programs and can quantify their impact
  • Have worked inside or alongside a sales organization's operating cadence (forecast calls, pipeline reviews, account reviews) and know how to make program results legible within it
  • Have built industry or vertical GTM plays, or use-case-based selling motions, and understand how to package them for a field organization
  • Experience at a company selling technical or AI products, and an understanding of how enterprises evaluate, adopt, and scale AI
  • Have been an early hire in a new function or team and helped define how it operates


The annual compensation range for this role is listed below.

For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:

$270,000-$310,000 USD

Logistics

Minimum education: Bachelor's degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from [redacted].com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links-visit anthropic.com/careers directly for confirmed position openings.

About Anthropic

Anthropic is an artificial intelligence research lab that focuses on developing AI systems that are safe, reliable, and trustworthy. The company was founded in 2019 by Dr. Yoshua Bengio, a leading AI researcher and winner of the Turing Award. Anthropic's research is focused on developing AI systems that can learn from small amounts of data, reason about complex systems, and interact with humans in a natural way. The company is based in New York City and has a team of experienced AI researchers and engineers.
Learn more about Anthropic
Size
50 employees
Industry
Founded
2019

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