We're looking for a
GTM Lead to join our team and embark on this journey with us. This is a high-visibility, senior individual contributor role acting as the primary commercial driver on the ground, with a direct path to leadership as we expand into Canada.
The MissionYour core objective is to move five strategic mandates from diagnosis to tangible outcomes within 12 months. You aren't just delivering recommendations; you are building the structures that will define our success in the region.
Your Responsibilities- State Licensing: Initiate and advance licensing in at least 3 additional US states to drive measurable TAM expansion.
- Customer Satisfaction (NPS): Complete a full diagnostic within 90 days and launch an improvement plan that delivers measurable positive movement.
- Retention: Conduct root cause analysis on cancellation rates and implement at least two key retention levers.
- Account Management Model: Assess the existing US model and deliver an optimization plan with evidenced implementation progress.
- B2B / ITA: Deliver a go/no-go recommendation for our B2B entry and, if approved, build the first-entry framework.
- Market Intelligence: Establish a structured cadence for competitive and customer insights, reporting directly to the Country Lead and HQ.
Success Factors- Experience: 8+ years in commercial, strategy, or biz dev, including 2-3 years in a startup/scale-up context.
- Execution Focus: A proven track record of building and scaling new geographies or business lines in a D2C context.
- Ambiguity Management: The ability to operate in low-structure environments and produce tangible outcomes (not just slide decks).
- Global Mindset: Experience working across time zones with non-US HQs (preferred experience with European companies).
Technical & Professional Skills- Structured Problem-Solving: Independent diagnosis and response building.
- Autonomous Execution: A strong bias toward delivery and "doing" over pure analysis.
- Commercial Instinct: The ability to identify growth opportunities independently.
- Exceptional Communication: Highly calibrated for HQ, peers, and external stakeholders.
- Project Management: Disciplined management of parallel initiatives with clear accountability.
Benefits- Remote model
- 401k match
- 20 days PTO
- Comprehensive Health Insurance
- Free on-site parking
- Annual trip to the Tourlane HQ in Berlin, Germany.
- Discounts on the Tourlane travel products.
- We support all the diverse communities that make us Tourlane: join or create your own Employee Resource Group (ERG) and connect with Tourlaneans.
Sounds interesting? We are excited to get to know you!
