Qualifications
Responsibilities
Benefits
GTM & Content Activation Lead (Associate Director)
Role Purpose
TheGTM & Content Activation Lead (Associate Director)is a hands-on capability leader responsible foractivating and scaling global/enterprise content platforms, standards, and ways of workingto enableUSBU & OBU marketing and medical content needs9including content creation enablement, faster and more consistent review practices, and guidelines that supportcontent lifecycle transformation(intake 1 creation 1 review/approval 1 storage 1 reuse 1 activation 1 measurement). This role drives adoption through strong cross-functional partnership with marketing, medical, agencies, enterprise platform teams, and delivery partners9ensuring content iscompliant, reusable, orchestration-ready, and measurable.
Scope & Leadership Expectations
Acts as theactivation and adoption leadfor content platforms and lifecycle practices9turning product strategy and standards into repeatable execution across brands and functions.
Leads cross-functional alignment acrossmarketing, medical, agencies, global DD&T/platform teams, and delivery partnersto drive consistent adoption and measurable improvement.
Operates as a 2player/coach2 who can run working sessions, create enablement assets,establishreadiness criteria, and drive continuous improvement.
Key Accountabilities / Responsibilities
Content Platform Activation (US):Drive practical activation of global/enterprise content platforms and capabilities (platform enablement, playbooks, adoption support, reusable execution patterns) for USBU & OBU teams and partners.
Faster, Fit-for-Purpose Review Enablement:Enable consistent review practices and readinessdisciplinethat reduce cycle time and rework whilemaintainingcompliance and auditability across regulated content workflows.
Stakeholder-to-Delivery Conduit:Serve as the day-to-day conduit between brand/content stakeholders, medical stakeholders, agencies, and delivery partners9ensuring requirements are clear, dependencies are surfaced early, and delivery is not delayed by preventable readiness gaps.
Governance Operationalization:Turn content governance decisions and standards into usable tools (templates, checklists, metadata/tagging guides, process SOPs) and drive adherence through enablement and remediation.
Cross-Capability Integration:Ensure content activation aligns with omnichannel needs (orchestration readiness, channel formatting, metadata/tagging prerequisites, and measurement enablement) via coordination withMarTech, Omnichannel, and Digital Platforms counterparts.
Continuous Improvement & KPI Impact:Track and improve KPIs tied to adoption and execution outcomes (cycle time, first-pass quality, reuse, tagging compliance, readiness defects).
Key Stakeholders
Marketing and brand/content teams; medical content stakeholders; Medical/Regulatory/Legal partners involved in review; agencies/AORs; delivery partners; Global DD&T / enterprise platform teams;MarTechand Omnichannel leads; analytics enablement partners.
Qualifications / Experience
8112+ years in content operations, content platform enablement, marketing operations, or digital capability adoption in regulated environments;demonstratedstrategy-to-activation execution (enablement, playbooks, governance operationalization); strong cross-functional facilitation and change leadership.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Boston, MAU.S. Base Salary Range:
$154,400.00 - $242,550.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
LocationsJob Exempt
YesAbout Takeda
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