Job Description

GTM (Go to Market) / Commercial Lead

Gynesis Platform - Neuromodulation Business Unit

**on site in Park City, Utah**

The Opportunity

This is the senior commercial owner for Gynesis - responsible for the end-to-end go-to-market strategy, including an education-led, pre-clearance-compliant go-live on January 1, 2027. This role is tasked to stand up the Gynesis commercial engine, including building the brand and demand-generation foundation, and building and leading the GTM team. As clearance line-of-sight firms up, this person hands scaled execution to growth and performance marketing hires, delivering the revenue expectations from day one.

What You'll Do
• Own the Gynesis commercial strategy and lead the education-led market entry, culminating in the January 2027 go-live.
• Build the three-pillar commercial engine: direct-to-consumer (DTC) demand generation, physician / channel partnerships, and business development / licensing.
• Build the brand, positioning, and content engine, keeping all pre-clearance messaging education-led and compliant with regulatory guidance.
• Establish physician and KOL partnerships and the awareness engine ahead of clearance.
• Own pricing strategy and the reimbursement / market-access narrative.
• Stand up the DTC marketing infrastructure (website, content, paid, email, analytics) and the metrics to manage it (CAC, conversion, adherence).
• Build and lead the go-to-market team, scaling execution to specialist marketing hires as commercialization ramps.
• Partner with clinical, regulatory, and product to align the commercial plan with the clearance timeline and product roadmap.
• Explore alternative channels, such as large distributors.

Required Knowledge, Skills and Abilities:
• 10+ years of consumer-health, medical-device, or femtech commercial leadership at the Director level.
• DTC and physician-channel strategy experience; fluency in regulated (pre-clearance) marketing.
• Brand and demand-generation build experience; comfort operating pre-revenue.
• Pricing and reimbursement storytelling - able to build the market-access narrative alongside the commercial plan.
• Track record building and leading a commercial / GTM team.
• Women's health or wearables experience a plus.

Why This Role Matters

This role is being hired ahead of clearance, with a mandate to build rather than just execute against an established playbook. The three-pillar commercial engine, the brand, and the go-to-market team don't exist yet - this person creates them, in a regulated pre-clearance environment where messaging discipline is as important as commercial creativity.

Competitive Compensation, Comprehensive Benefits, and more!

• Medical and Dental Benefits for employee and family members
• Vision Coverage
• 401(k) with 4% matching contributions after 90 days of employment
• Basic Life and AD&D
• Unlimited Vacation Policy
• 6 Weeks Paid Maternity Leave
• 10 paid holidays
• Being surrounded by amazing people!

(This role is being filled directly by our in-house recruiting team. We are not working with outside agencies for this position.)