We9re looking for a Growth Product Marketing Lead to join the Tinder team. Dating apps continue to be a connector for people who may not have otherwise met. You9ll be joining Tinder as it steers the evolution of the category to deliver on the needs of daters today, especially those who are newer or returning to dating. As the Growth Product Marketing Lead, you9ll be at the center of how we engage consumers at scale, designing and driving forward product marketing strategy and execution across both in-app and out-of-app owned channels. This role will be critical in driving measurable results and setting up frameworks that help move curious daters through their respective journeys. This is a highly cross-functional role across the entire org. If you9re excited about working on an app with global brand resonance and you find yourself splitting your time between flexing both your creative and analytical sides, this role could be for you. Location: This is a hybrid role and requires in-office collaboration three days per week. This position is located in Los Angeles, CA, San Francisco, CA or New York, NY. Responsibilities: FEATURE GTM Own the go-to-market strategy for new product features, develop feature positioning, messaging, and branding that will resonate with our audiences and differentiate our offerings in the market. Collaborate across global teams to crystallize learning plans, translate strategies into marketing, and drive/measure impact. Help define user needs and prioritize/deliver features that solve for them. GROWTH STRATEGY Own organic growth strategies for Tinder globally, standing up channels and optimizing across the user journey and branded product touch points. Recommend and form A/B tests and other experimental campaigns to refine ASO, CRM, LLM, app funnel tactics and improve return on investment. Establish KPIs for all programs, create results forecasts, track performance, and maintain project documentation. APP STORE OPTIMIZATION Develop and execute a robust ASO strategy alongside our agency partners to improve app visibility and conversion rates in the app stores in key markets. Bridge the gap between ASO strategy, in-app CRM, and our product roadmap by working across PMM, International and Localization teams to create mass-market relevance. Own storytelling and discovery on App & Play Stores to drive accurate, timely feature awareness and improve Tinder9s share of voice. GROWTH EXPANSION Propose and develop new lifecycle CRM tactics in partnership with the Engagement team, including testing channels, messages, and audience segments to drive user success, engagement, and feature adoption. Maintain a bridge between paid and owned strategies by collaborating with Media teams on product-related initiatives and forming holistic hypotheses. Operationalize Tinder9s AI SEO strategy, and lead the application of learnings across the organization. Own category exploration for new GTM strategies & product experiences that can unlock growth and bring in new users. Who we9re looking for: 6-8+ years of experience working in product marketing and leading full-funnel growth and go-to-market strategies, preferably in B2C and mobile apps. You are consumer obsessed, lead with curiosity, and have formed methods for understanding the user journey and speaking to consumer needs across touchpoints. You9re familiar with both tried & true and still-developing growth levers (including ASO, CRM, and AI search) and shaping them to maximize impact. An analytical thinker and problem solver with a fluency in experimentation and ability to transfer that across key markets. A highly collaborative teammate, capable of partnering across CRM, Marketing, Comms, Product, Design, Research, Analytics, Globalization, Strategy, Business Development, and Match Group portfolio teams to convert awareness to action and deepen product understanding and retention among users. An eye to detail and a love for good design and user-centric experiences, balancing moving quickly and optimizations with what messaging and creative will be most inspirational and on brand. $ 175000- $195000 a year The salary range for this position is $175,000 - $195,000. Factors such as scope and responsibilities of the position, candidate9s work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York, NY or LA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.