Growth Marketing Manager

Sweep

$110K — $140K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of B2B SaaS marketing experience, preferably in the Salesforce ecosystem
  • Proven ability in brand and demand generation execution
  • Strong writing and storytelling skills
  • Experience managing webinars, campaigns, and email marketing
  • Hands-on experience with HubSpot and Salesforce
  • Collaboration experience with Sales and BDR teams
  • Strong project management and execution abilities

Responsibilities

  • Build and execute integrated marketing campaigns across multiple channels
  • Launch impactful and creative marketing initiatives
  • Test and implement unconventional marketing tactics
  • Translate customer insights into compelling content and campaigns
  • Own the end-to-end process for webinars and related marketing activities
  • Develop and optimize email marketing strategies and nurture programs
  • Collaborate with sales teams to drive leads and conversions

Benefits

  • Comprehensive healthcare, dental, and vision coverage
  • 401(k) plan with matching contributions
  • Flexible paid time off policy
  • Team outings and camaraderie-focused events
  • Inclusive work environment fostering diversity and growth
Full Job Description
What will you do at Sweep?

We're looking for a high-impact Growth Marketer to own strategy, execution, and results across the full marketing funnel. This is not a siloed role - you'll have end-to-end ownership of key growth initiatives, from idea to pipeline, with significant visibility into leadership and direct impact on revenue. This role is ideal for someone who wants to grow into a Head of Marketing or CMO track.

You'll operate across brand, demand generation, and sales alignment - building programs, testing new ideas, and scaling what works. You'll lead initiatives like customer advocacy, webinars, partner marketing, and campaign execution while shaping how the company shows up in the market. If you're someone who can think strategically, execute quickly, and thrive in a high-ownership environment, this role is for you. In this role you will:
Campaigns & Brand Awareness
  • Build and execute integrated campaigns across channels (product launches, content, demand gen)
  • Launch creative, high-impact campaigns that break through the noise
  • Test unconventional tactics (partnerships, activations, community, guerrilla)
  • Turn trends and insights into timely campaigns that drive visibility and pipeline
  • Continuously experiment with new channels, messaging, and formats
Customer & Partner Marketing
  • Build and scale customer advocacy programs (case studies, references, reviews, referrals)
  • Turn customer insights into compelling content (blogs, videos, etc.)
  • Execute co-marketing campaigns and programs with partners
  • Support partner content, collateral, and joint initiatives
Webinars & Content
  • Own webinars end-to-end (content, speakers, promotion, execution)
  • Drive registration, attendance, and post-event engagement
  • Create sales and marketing collateral and campaign content
  • Create website content as needed
Email Marketing & Nurture
  • Own email marketing strategy, execution, and performance (HubSpot)
  • Build and optimize nurture programs across the funnel
  • Develop segmentation, targeting, and personalization to improve engagement
  • Continuously test and refine messaging, cadence, and conversion
Sales Alignment & Pipeline
  • Partner with Sales and BDRs to drive meetings and pipeline
  • Build outbound and inbound plays that convert
Reporting & Optimization
  • Track performance and pipeline impact in Salesforce
  • Continuously optimize programs based on data
AI, Experimentation & Scale
  • Use AI to accelerate content creation, campaigns, and research
  • Test new tools, channels, and ways of working
  • Automate workflows and improve speed and efficiency
  • Experiment constantly to unlock new growth opportunities

What We're Looking For
  • 5+ years of experience in B2B SaaS marketing (ideally in the Salesforce ecosystem)
  • Proven ability to execute across brand and demand generation
  • Strong writing and storytelling skills
  • Experience running webinars, campaigns, and email marketing programs
  • Hands-on experience with HubSpot
  • Hands-on experience with Salesforce (reporting, dashboards, pipeline tracking)
  • Experience working closely with Sales and BDR teams
  • Comfortable operating in ambiguity and shifting priorities
  • Strong project management and execution skills
  • Confident presenter and communicator

Sweep offers a competitive compensation package, including salary and equity components, with potential for variable incentives. Actual compensation is determined based on factors such as the candidate's skills, qualifications, and experience. In addition, Sweep provides a comprehensive and inclusive benefits package for this role, which includes healthcare, dental, vision, a 401(k) plan with matching contributions, flexible paid time off, team outings and more!

The reasonably estimated annual salary for this position at Sweep is:

$110,000-$140,000 USD

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