Overview:
Storyteller Overland is seeking a Growth Marketing Manager who owns the full demand generation funnel-from first impression to qualified dealer lead-and operates with the mindset of an owner, not a task executor. You'll build campaigns, manage media, analyze performance, optimize conversion paths, and continuously improve results through rapid testing and execution.
This is a highly autonomous, execution-focused role. You instinctively know how to identify opportunities, reach the right audiences, create high-converting experiences, and measure success. AI should already be a core part of your daily workflow, enabling you to move faster, generate better ideas, analyze data more effectively, and drive measurable business growth.
General Responsibilities, including but not limited to:
- Build and own the full-funnel paid media strategy across Meta, Google, YouTube, and emerging channels,
- Develop campaign briefs, audience segmentation frameworks, and testing roadmaps,
- Partner with the CMO on quarterly planning, budget allocation, and performance goals,
- Identify gaps in the funnel and proactively build solutions - don't wait to be asked,
- Own day-to-day execution in Meta Ads Manager and Google Ads - hands on keyboard,
- Manage and optimize media spend to hit cost-per-lead and ROAS targets,
- Build, launch, and iterate on paid campaigns - from awareness through retargeting,
- Manage or oversee agency relationships; hold partners accountable to performance,
- Use AI to generate and iterate on ad copy, landing page headlines, and email subject lines at scale,
- Brief creative assets for the design and video teams with specificity and strategic intent,
- Ensure all performance creative is consistent with the STO brand voice,
- Own A/B testing across copy, creative, audience, and offer - document what you learn,
- Build and own a performance dashboard that maps spend, traffic, MQLs, and SQLs across channels,
- Report weekly on performance to the CMO - insights, not just metrics,
- Segment audiences by intent signal; treat high-intent retargeting differently from cold traffic,
- Surface patterns in the data and turn them into decisions quickly,
- Drive qualified leads for the STO dealer network - this is the primary north star metric,
- Optimize "Find a Dealer" paths and lead forms for conversion and quality,
- Build offer-driven campaigns (rebates, events, model launches) that create urgency for in-market buyers,
- Work with internal sales and dealers to understand lead quality feedback and adjust targeting accordingly,
- Contribute to the overall success of the Storyteller Galaxy by co-elevating with all team members through collaboration, cooperation, and camaraderie,
- Contribute to other initiatives and responsibilities as needed to support business priorities and team success.
Work Schedule:
Schedule: Generally, M - F from 8 a.m. to 5 p.m. CST
Qualifications/Skills:
- Proven track record of building and scaling demand generation engines
- Deep expertise in paid media, funnel optimization, CRO, and analytics
- Strong hands-on operator who is equally comfortable in strategy and execution
- Experience building or managing a premium, consumer-facing brand with deeply engaged affinity communities
- Experience working closely with sales teams on lead management and pipeline development
- Analytical, results-driven, and highly accountable
- Fluency in CRM platforms (e.g.HubSpot, Klaviyo, etc), marketing automation tools & Shopify
- Hands-on experience managing Google Ads and Meta as part of an integrated marketing strategy.
- Strong analytical skills, with experience working with tools like Google Analytics, Power BI, or similar platforms.
- Demonstrated ability to own strategy through to execution.
- Customer segmentation and behavioral targeting
- Data-driven decision-making and reporting
- Cross-functional collaboration
- Strong written and verbal communication skills
- Creative problem-solving
- Strong leadership and project management skills.
- Ability to work in a fast-paced environment and adapt to changes in technology and market conditions.
Education and Experience:
- Bachelor's degree in Marketing, Business, or a related field
- 3 to 6 years of experience in digital, growth, or performance marketing
- Leader by example, ops chops, ability to roll up sleeves and do the work
- Lifestyle based, Motorsports, Automotive or RV Marketing Experience a plus
Scorecard:
- Competencies - Full-Funnel Growth Ownership, Website & Conversion Optimization, Campaign Development, Content, Social & YouTube Strategy (Development and Implementation), Performance Marketing (Strategy + Execution), SEO & AEO Optimization, Change Management, Scalability, Cross-Functional Leadership, MarTech Stack Ownership, Data Analytics, Performance Measurement, Role Model High-Performance Behaviors, AI-first (fluent/native).
- Position Mission - Growth & Digital Marketing Manager to build, own, and scale our full-funnel demand engine, leading both strategy and execution across the entire digital ecosystem-from first impression to qualified leads by aligning strategy, processes, technology, and performance measurement. This role drives new customer engagement & revenue through marketing excellence, ensures efficient use of resources, and empowers teams to deliver measurable growth and consistent results.
- Anticipated Outcome - Establish and operate a scalable, efficient marketing engine that delivers measurable ROI, improves speed and consistency of execution, and enables confident, data-driven growth decisions.
Physical Requirements:
Candidates should be prepared for the following:
- Sitting: The majority of the workday will be spent sitting at a desk, using a computer, and performing tasks that require sustained attention and focus.
- Light Lifting: Occasionally, employees may need to lift and carry boxes or office supplies weighing up to 50 pounds.
- Reaching and Stretching: There may be instances where reaching or stretching is required to access files, office equipment, or supplies.
- Visual and Mental Concentration: The position may require employees to read documents, analyze data, and perform tasks that demand a high level of visual and mental concentration.
- Repetitive Tasks: Some tasks may involve repetitive motions, such as filing, scanning, or using office equipment, which may require attention to ergonomics and comfort.
- Ability to Sit and Stand for Meetings: Meetings or discussions may require employees to sit or stand for varying periods.
It's important to note that this job primarily involves office-based work, and the physical demands are generally minimal. Accommodations will be provided as needed to ensure the comfort and well-being of employees in accordance with applicable laws and regulations.
Exemption Status: Exempt
