What you'll do - Own the owned-channel conversion engine - turning existing demand and our database into qualified leads, meetings and pipeline.
- Build and run lifecycle and nurture programs (email, automated journeys, segmentation) that move contacts from interest to opportunity.
- Own the website as a conversion asset post-launch to improve conversion rates: landing pages, forms, conversion tracking and continuous A/B testing.
- Grow organic and SEO performance, and increasingly optimise for AIO as discovery shifts.
- Work closely with the Demand Generation Manager and the content team to maximize the pipeline impact of campaigns, content, traffic, and audience growth.
- Run a constant test-and-learn program across your channels, with the autonomy to experiment and the data to prove what works.
- Partner with Sales to improve MQL-to-meeting and account conversion rates, including handoff quality, follow-up visibility, conversion dashboards, and feedback loops on lead and account quality.
- Define and report on the metrics that matter: conversion rates, pipeline from owned channels, and contribution to net-new and influenced pipeline, partnering with RevOps on attribution.
What you'll bring - Demonstrable experience owning email, website and organic in a B2B context (ideally SaaS or AI), with a track record of converting existing demand into pipeline.
- A hands-on operator who is fluent in your marketing automation platform (HubSpot or similar), CMS and analytics.. You're comfortable building, launching, and improving campaigns yourself.
- Strong data and analytical instincts. You test, measure and iterate, and you can clearly show the pipeline impact of your work through dashboards, reporting, and conversion analysis.
- Experience improving database performance, segmentation, nurture, MQL conversion, and sales follow-up, with a practical understanding of how marketing activity turns into account engagement and pipeline.
- A high bar for quality, especially in written and landing-page copy and in the customer-facing experiences you ship.
- Comfort with ambiguity and pace. You take ownership, set your own priorities, and operate well in a lean, scaling team.
- A growth mindset and genuine curiosity about our customers and the market we serve.
Nice to have- Experience marketing to legal, professional services or real estate audiences.
- Familiarity with emerging AI/answer-engine optimization.
- Experience standing up lifecycle programs from an early stage rather than inheriting a mature stack.
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Security is everyone's responsibility at Orbital. We ask all team members to follow our security policies, complete regular awareness training, and handle sensitive data with care in line with ISO 27001 standards. Spot something unusual? Reporting risks or incidents quickly helps us maintain the strong culture of security and compliance we all depend on.
At Orbital, we're committed to building a diverse and inclusive team. We especially welcome applications from people who are traditionally underrepresented in tech. Even if you don't meet every single requirement, or if the right role isn't listed yet, we'd still love to hear from you.
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on several factors, which may include job-related knowledge, skills, experience, and business requirements.
