About the role:We're hiring a Growth Marketing Manager to own pipeline creation at Nightfall - someone who can understand how modern security buyers think, where demand actually forms, and how to convert that into revenue.
This role sits at the center of a major market shift: AI agents, copilots, and MCP-style integrations are fundamentally changing how data moves - and breaking traditional DLP in the process.
You'll be joining a very early marketing team, working directly with leadership to build the growth engine from day one. There is no "machine" to inherit - you are building it.Your job is to turn that shift into pipeline:
- Translate complex security narratives into demand
- Capture high-intent buyers across channels
- Build repeatable, AI-powered systems that consistently generate qualified meetings
We are looking for a
top 1% operator-someone who has built before, moves fast, and knows how to turn ambiguity into results.
What You'll DoOwn pipeline as a number- Own net-new qualified meetings and pipeline generation as your core metric
- Be directly accountable for marketing-sourced and influenced revenue
Build the growth engine from zero- Stand up and scale core growth channels: paid, SEO, lifecycle, and conversion systems
- Define how Nightfall captures, nurtures, and converts demand end-to-end
- Create the foundation for a repeatable, scalable demand generation engine
Turn market insight into demand- Translate technical shifts (AI agents, MCP, SaaS sprawl, data movement) into compelling demand hooks
- Build campaigns that resonate with CISOs, security, and risk leaders
Build multi-channel, AI-powered pipeline engines- Own and scale paid acquisition (LinkedIn, Google, Reddit, emerging channels)
- Design and execute ABM programs for high-value enterprise accounts
- Partner with outbound to create coordinated, full-funnel plays
- Use AI tools to accelerate campaign creation, personalization, testing, and optimization
Lead influencer and creator-driven distribution- Identify and partner with security influencers, practitioners, and niche creators
- Build repeatable influencer programs (LinkedIn, newsletters, podcasts, communities)
- Turn subject matter experts (internal + external) into scalable demand channels
- Experiment aggressively with modern distribution (micro-influencers, founder-led content, dark social)
Run a disciplined experimentation system- Continuously test messaging, channels, audiences, and creative
- Operate with speed and rigor - clear hypotheses, fast iteration, decisive scaling
- Use AI to generate variants, analyze performance, and accelerate learnings
- Turn winning strategies into repeatable, documented systems
Own attribution and performance- Build and maintain clear attribution from campaign → meeting → pipeline → revenue
- Make budget and strategy decisions based on real performance data
- Continuously improve cost per meeting and pipeline efficiency
Operate cross-functionally- Work tightly with sales, SDRs, product marketing, and content
- Ensure messaging, targeting, and pipeline goals are fully aligned
- Feed market insights back into positioning and GTM strategy
What Success Looks Like- Builds a repeatable, multi-channel demand engine within the first 90 days
- Consistently generates high-quality net-new meetings with enterprise security buyers
- Launches at least one scalable influencer/creator channel that drives pipeline
- Establishes a clear experimentation cadence with documented wins and learnings
- Delivers measurable pipeline contribution with clean attribution
- Improves cost per meeting and pipeline efficiency over time
- Becomes a key voice in how Nightfall takes its message to market
What You BringProven builder (not an optimizer)- 3-7+ years in B2B growth, demand gen, or acquisition
- Track record of owning and hitting pipeline targets
- Has built demand engines from scratch - not just optimized existing programs
AI-native operator- Actively uses AI tools (ChatGPT, Claude, etc.) to create leverage and move faster
- Uses AI for campaign creation, personalization, testing, and analysis
- Thinks in systems, automation, and scale-not manual execution
Strong channel execution- Hands-on experience with paid acquisition (LinkedIn, Google, Reddit, X)
- Familiar with ABM and enterprise GTM motions
- Knows how to convert attention into qualified pipeline-not just clicks
Analytical and operational rigor- Fluent in attribution, funnel metrics, and performance analysis
- Comfortable owning dashboards, tracking, and reporting
- Experience with HubSpot (or similar), CRM systems, and campaign tooling
CompensationEmployee compensation will be determined based on interview performance, level of experience, specialization of skills, and market rate. During the offer discussion, your recruiter will review the finalized base salary, bonus (for applicable roles), benefits & perks, and stock options as they'll be reflected in the offer letter.
