Title: Growth Marketing Manager
Location: United States; Remote, CST/EST or Canada
Experience: Mid-Level
Job Function: Marketing
Employment Type: Full-time
Industry: Computer & Network Security
About the positionThe Growth Marketing Manager will be responsible for driving ARR through two motions; enterprise named account campaign execution and product-led growth (PLG) via Keyfactor's Test Drive program. This role owns demand generation programs end-to-end - planning, execution, optimization, and reporting - working closely with Brand, Product Marketing, Performance Marketing, Marketing Operations, Field Marketing, SDR, and Sales. The ideal candidate brings B2B enterprise demand generation expertise alongside PLG experience, deep analytical rigor, and a hands-on approach to integrating AI and automation into modern marketing workflows.
Responsibilities- Build and scale the PLG growth motion around Keyfactor's Test Drive program, building systematic growth loops driving user acquisition, activation, and conversion to pipeline• Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies
- Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies
- Partner with Field Marketing, SDR, and Sales to support ABM activations to engage priority accounts at scale with personalized programs.
- Analyze performance daily/weekly: produce insights on what's working, what's not, and actionable next steps. Maintain a living dashboard of KPIs tied to core engagement and funnel metrics, opportunity ARR and revenue
- Test, learn, and optimise continuously, running experiments to improve engagement rates, pipeline quality, and sales impact across channels
- Collaborate cross-functionally with Performance Marketing, Marketing Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR & Sales to ensure message-to-market fit, account and segment prioritization, friction-free hand-offs, and full-funnel alignment.
- Deploy AI and Automations that streamline the campaign operating process; ideation & planning, content and creative development, deployment, and optimization; champion best practices across the team
Skills and Qualifications- 2-4+ years of experience in growth marketing or demand generation
- Demonstrated experience running PLG programs or self-serve trial/freemium motions alongside traditional enterprise campaign execution.
- Hands-on experience in Enterprise B2B Growth & ABM and fluency in advanced segmentation and dynamic campaign orchestration using firmographic and behavioral data and signals
- High data fluency with experience in multi-touch attribution models and marketing analytics tools (e.g., Dreamdata, DOMO); SQL or BI experience a plus.
- Demonstrated use of AI and Automation in omni-channel marketing workflows; proficiency with HubSpot, Salesforce, and ABM tools
- Strong project management skills with the ability to manage multiple high-priority programs simultaneously in a fast-paced, PE-backed environment
- Prior experience in cybersecurity, SaaS, or enterprise technology preferred.
Compensation Salary will be commensurate with experience.
Culture, Career Opportunities and Benefits We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.
Here are just some of the initiatives that make our culture special:
- Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
- Comprehensive benefit coverage globally.
- Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn't exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
- Competitive time off globally.
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
- Monthly Talent development and Cross Functional meetings to support professional development.
- Regular All Hands meetings - followed by group gatherings.
